本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
墨西哥跟踪系统: 墨西哥奥美的街卫军
案例简介:
墨西哥跟踪系统: 墨西哥奥美的街卫军
案例简介:
Tracking Systems de Mexico: StreetGuard by Ogilvy Mexico
案例简介:
Tracking Systems de Mexico: StreetGuard by Ogilvy Mexico
案例简介:
墨西哥跟踪系统: 墨西哥奥美的街卫军
暂无简介
Tracking Systems de Mexico: StreetGuard by Ogilvy Mexico
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Mexico has the highest level of violence against women in the world. Every 24 hours, 81 crimes are committed against women, and only six in every 100 crimes are reported to authorities.Tracking Systems de Mexico realized that using existing technology in cars could make the necessary noise to help prevent crimes on the street. 'StreetGuard' works with sensors installed in car doors that are connected as a network. When the sensor is activated with a StreetGuard button, it generates a radio frequency wave that triggers the alarms of cars within 25 meters. The device does not affect the car’s computer or safety, because it is an independent system.A video explains how it can keep women safer.CreditsClient: Tracking Systems de MéxicoProduct: StreetguardTitle: “Streetguard”Agency: Ogilvy MéxicoCEO/CCO: Cesar Agost CarreñoCreative VPs: Jéssica Apellániz / Chany D’AmelioCreative Director: David Espadas Copywriters: Jorge García Valencia / Gabriel OuriquesDirección de Arte: Mario Carbajal / Néstor Franco / Carlos Bardales Account Director: Tim MacLehoseAgency Producers: Omar Olivary / Renata Floresmayer Production House: Story: MéxicoDirector: Mónica G. CarterProducer: Verónica AlvaradoPost-production: Lourdes ValenciaClients: Ricardo Bustamante Medina / Erick Bustamante Vázquez Developer Company: Vr3Staff Vr3: Patrick Moss / Oscar Chávez / Sofía Galán / Rodrigo Hijar
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息