本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
可调
案例简介：Leo Burnett Thailand和Ayudhya银行违反了健康保险的规范，提供了一种新型的健康保险，可以根据每个人的生活计划进行调整。没有人比自己真正了解您的生活方式和健康状况。这就是Ayudhya银行推出新的Krungsri健康保险计划的原因，该计划可以根据个人消费者的需求进行调整，最适合每个人的生活。尽管关于健康保险类别的商业规范倾向于使用情感或恐惧的方法来触发消费者购买更多或选择最多的保险计划，但我们却通过使用不同的方法破坏了这一规范。通过这四部在线目标电影，我们展示了主角与广告播音员的转折，后者首先假设并叙述了他人的生活。稍后透露，Krungsri真诚地向主角们开放，根据他们的需要和想要，调整健康保险的详细信息，使其最适合自己，最满意。核心执行旨在证明像健康保险这样的正常复杂事物，使其更易于理解，并表明Krungsi真正关心个人消费者需求的最佳需求。泰国利奥·伯内特为Krungsri健康保险制作的电影广告，类别为: 金融。
可调
案例简介：Leo Burnett Thailand and Bank of Ayudhya go against the norm of health insurance, with a new kind of health insurance that is adjustable following each one’s life planning. No one truly knows about your lifestyle and your health condition better than yourself. That's why Bank of Ayudhya introduces new Krungsri Health Insurance Plans that can be adjusted upon individual consumer needs and best fits every one's life. Despite the fact that a norm of commercial about health insurance category tends to use an emotional or fear approach in order to trigger consumers to buy more or to pick the most coverage plan, we instead disrupt this norm by using a different approach. With the four online targeted films, we show a twist of the protagonists against the commercial’s announcer, who first of assuming and narrating about other people’s lives. Revealing later on that Krungsri sincerely opens for the protagonists to adjust health insurance details to best fit and most satisfied by themselves, according to whatever them shall need and want. The core execution is aimed to demonstrate such a normal complicated thing like health insurance to be easier to understand as well as to show that Krungsi truly cares for the best fit of individual consumer needs. Film advertisement created by Leo Burnett, Thailand for Krungsri Health Insurance, within the category: Finance.
Adjustable
案例简介：Leo Burnett Thailand和Ayudhya银行违反了健康保险的规范，提供了一种新型的健康保险，可以根据每个人的生活计划进行调整。没有人比自己真正了解您的生活方式和健康状况。这就是Ayudhya银行推出新的Krungsri健康保险计划的原因，该计划可以根据个人消费者的需求进行调整，最适合每个人的生活。尽管关于健康保险类别的商业规范倾向于使用情感或恐惧的方法来触发消费者购买更多或选择最多的保险计划，但我们却通过使用不同的方法破坏了这一规范。通过这四部在线目标电影，我们展示了主角与广告播音员的转折，后者首先假设并叙述了他人的生活。稍后透露，Krungsri真诚地向主角们开放，根据他们的需要和想要，调整健康保险的详细信息，使其最适合自己，最满意。核心执行旨在证明像健康保险这样的正常复杂事物，使其更易于理解，并表明Krungsi真正关心个人消费者需求的最佳需求。泰国利奥·伯内特为Krungsri健康保险制作的电影广告，类别为: 金融。
Adjustable
案例简介：Leo Burnett Thailand and Bank of Ayudhya go against the norm of health insurance, with a new kind of health insurance that is adjustable following each one’s life planning. No one truly knows about your lifestyle and your health condition better than yourself. That's why Bank of Ayudhya introduces new Krungsri Health Insurance Plans that can be adjusted upon individual consumer needs and best fits every one's life. Despite the fact that a norm of commercial about health insurance category tends to use an emotional or fear approach in order to trigger consumers to buy more or to pick the most coverage plan, we instead disrupt this norm by using a different approach. With the four online targeted films, we show a twist of the protagonists against the commercial’s announcer, who first of assuming and narrating about other people’s lives. Revealing later on that Krungsri sincerely opens for the protagonists to adjust health insurance details to best fit and most satisfied by themselves, according to whatever them shall need and want. The core execution is aimed to demonstrate such a normal complicated thing like health insurance to be easier to understand as well as to show that Krungsi truly cares for the best fit of individual consumer needs. Film advertisement created by Leo Burnett, Thailand for Krungsri Health Insurance, within the category: Finance.
可调
暂无简介
Adjustable
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
