案例简介：品牌从零开始发展。 从名字开始，选择瓶子的形状。目标是以最低的成本为当地市场领导者 Viru Valge 伏特加创造一种优质的替代品。意味着更多的知识和负责任的饮酒者的利基产品。 这个名字和设计与里加湾的基努岛相连，女巫在历史上是一个非常有趣的地方，因为男女角色的交流有点扭曲。男人是渔民和酗酒者。女人做剩下的。 印刷视觉引发了全国范围内关于性别在现代社会中的作用的讨论。

案例简介：Brand development from scratch. Starting from the name and choosing the shape of the bottle. The goal was to create a premium alternative to well established local market leader Viru Valge Vodka with minimum cost. Meant as a niche product for more intellectual and responsible drinkers. The name and design is connected to Kihnu island in Gulf of Riga witch is historically a very interesting place due to the a bit twisted exchange in roles of men and women. Men are fishermen and heavy drinkers. Women do the rest. Print visuals raised a nation wide discussion about the roles of sex in modern society.

吻 | Kissing

案例简介：品牌从零开始发展。 从名字开始，选择瓶子的形状。目标是以最低的成本为当地市场领导者 Viru Valge 伏特加创造一种优质的替代品。意味着更多的知识和负责任的饮酒者的利基产品。 这个名字和设计与里加湾的基努岛相连，女巫在历史上是一个非常有趣的地方，因为男女角色的交流有点扭曲。男人是渔民和酗酒者。女人做剩下的。 印刷视觉引发了全国范围内关于性别在现代社会中的作用的讨论。

吻 | Kissing

案例简介：Brand development from scratch. Starting from the name and choosing the shape of the bottle. The goal was to create a premium alternative to well established local market leader Viru Valge Vodka with minimum cost. Meant as a niche product for more intellectual and responsible drinkers. The name and design is connected to Kihnu island in Gulf of Riga witch is historically a very interesting place due to the a bit twisted exchange in roles of men and women. Men are fishermen and heavy drinkers. Women do the rest. Print visuals raised a nation wide discussion about the roles of sex in modern society.

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吻 | Kissing

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