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木制鲨鱼棺材 2
案例简介：鲨鱼大小的棺材被用来强调每年只为了碗汤就杀死超过 7300万的物种。它们的鳍只占它们总体重的一小 2%，它们被残忍地用死去的动物切掉，然后被扔回海洋。这项运动是与中国最著名的动物福利组织之一 IFAW 合作进行的。这个装置的目的是唤起人们的反应，并揭露数百万动物不必要地为了小碗汤而死去的荒谬现实。展览的参观者被要求签署一份请愿书，保证他们支持停止吃 49,000 多人签署的著名的 “熟食店”。此外，700,000 家媒体报道了这一原因，产生了 120 多次在线讨论，在全世界产生了 5000万多次印象。
木制鲨鱼棺材 2
案例简介：The shark-sized coffins are used to emphasize the killing of over 73 million of the species every year just for bowls of soup. their fins only make up a small 2% of their total body weight, and they are brutally sliced off with the dead animals then tossed back into the ocean. the campaign was done in collaboration with IFAW, one of china’s most prominent animal welfare organizations. the intent of the installation was to evoke a response, and to expose the absurd reality that millions of animals needlessly die just for small bowls of soup. visitors to the exhibition were asked to sign a petition pledging their support to stop eating the well known ‘delicatessen’, which more than 49,000 people signed. furthermore, over 700,000 online discussions were generated with 120 media outlets reporting the cause, creating over 50 million impressions worldwide.
Wooden shark coffins 2
案例简介：鲨鱼大小的棺材被用来强调每年只为了碗汤就杀死超过 7300万的物种。它们的鳍只占它们总体重的一小 2%，它们被残忍地用死去的动物切掉，然后被扔回海洋。这项运动是与中国最著名的动物福利组织之一 IFAW 合作进行的。这个装置的目的是唤起人们的反应，并揭露数百万动物不必要地为了小碗汤而死去的荒谬现实。展览的参观者被要求签署一份请愿书，保证他们支持停止吃 49,000 多人签署的著名的 “熟食店”。此外，700,000 家媒体报道了这一原因，产生了 120 多次在线讨论，在全世界产生了 5000万多次印象。
Wooden shark coffins 2
案例简介：The shark-sized coffins are used to emphasize the killing of over 73 million of the species every year just for bowls of soup. their fins only make up a small 2% of their total body weight, and they are brutally sliced off with the dead animals then tossed back into the ocean. the campaign was done in collaboration with IFAW, one of china’s most prominent animal welfare organizations. the intent of the installation was to evoke a response, and to expose the absurd reality that millions of animals needlessly die just for small bowls of soup. visitors to the exhibition were asked to sign a petition pledging their support to stop eating the well known ‘delicatessen’, which more than 49,000 people signed. furthermore, over 700,000 online discussions were generated with 120 media outlets reporting the cause, creating over 50 million impressions worldwide.
木制鲨鱼棺材 2
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Wooden shark coffins 2
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基本信息
- 广告战役： #Wooden shark coffins#
- 广告品牌： IFAW
- 发布日期： 2013-11-01
- 行业领域： 其他 , 饮食/特产 , 医疗/护理 , 宠物医院
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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