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解锁课程
案例简介：创意执行: 安装在平板电脑或智能手机上后，Vivo 解锁课程只有在孩子们回答关于他们在学校学习的东西的问题时才会解锁主屏幕。我们创造了一个教育费用，这样他们就可以玩游戏和其他应用程序。父母只需要登记他们的孩子，并通知他们在哪个学年。这样，应用程序根据学校年级选择问题。有数百个来自不同学校科目的问题。之后，父母可以通过应用程序根据正确和错误答案的数量生成的报告来评估孩子的表现。 该应用程序在电影节进入期结束前几天可以免费下载; 因此，没有显著的可量化结果。我们预计不会有任何财务回报，因为该应用程序对 Vivo 负有机构和企业社会责任。然而，我们认为公司对人口福利的关注有助于吸引新客户，保留现有客户，并改善公司形象。 孩子们喜欢智能手机和平板电脑。这是一个自然的吸引力，让他们手拿小玩意几个小时: 看照片、玩游戏、拍照或上网。 如果一方面，使用这些设备刺激儿童的发展，这也是娱乐他们的好方法，另一方面，它会对学习成绩产生负面影响。 父母经常怀疑是否让他们的小孩使用平板电脑和智能手机。为了控制孩子的访问，他们输入密码来阻止这些设备的使用。 观察这种行为，巴西最大的移动电信公司 Vivo 决定帮助父母和孩子以最好的方式使用这些设备。孩子们玩得很开心，当他们表现出奉献精神和对学校科目的良好了解时，父母会奖励他们使用该设备。这就是 Vivo 解锁课程的由来。
解锁课程
案例简介：Creative Execution: After installed in tablets or smartphones, Vivo Unlock Lessons only unlocks the home screen when the kids answer a question about something they’re learning at school. We’ve created an educational toll, so that they can have fun with games and other applications. Parents just need to register their kids and inform which school year they are in. With that, the app selects questions according to the school grade. There are hundreds of questions from different school subjects. Parents can, afterwards, assess their kids’ performance through a report the app generates based on the number of right and wrong answers. The app became available for free download few days before the end of the Festival’s entry period; therefore, there aren’t significant quantifiable results. We do not expect any financial return since the app has an institutional and corporate social responsibility role for Vivo. However, we believe that the company’s concern about the welfare of the population can help attract new customers, retain the current ones and improve the company’s image. Kids love smartphones and tablets. It’s a natural attraction that keeps them for hours with the gadgets on their hands: looking at photos, playing games, taking pictures or accessing the Internet. If, on one hand, the use of these devices stimulates children development and it’s also a great way to entertain them, on the other, it can negatively impact academic performance. Parents are frequently in doubt whether or not let their small kids use tablets and smartphones. To control kids access, they put passwords that block the use of these devices. Observing this behavior, Vivo, Brazil’s largest mobile telecom, decided to help parents and kids use these devices in the best possible way. Kids have fun and parents reward them with the use of the device when they show dedication and good knowledge of school subjects. That’s how Vivo Unlock Lessons came up.
UNLOCK LESSONS
案例简介：创意执行: 安装在平板电脑或智能手机上后，Vivo 解锁课程只有在孩子们回答关于他们在学校学习的东西的问题时才会解锁主屏幕。我们创造了一个教育费用，这样他们就可以玩游戏和其他应用程序。父母只需要登记他们的孩子，并通知他们在哪个学年。这样，应用程序根据学校年级选择问题。有数百个来自不同学校科目的问题。之后，父母可以通过应用程序根据正确和错误答案的数量生成的报告来评估孩子的表现。 该应用程序在电影节进入期结束前几天可以免费下载; 因此，没有显著的可量化结果。我们预计不会有任何财务回报，因为该应用程序对 Vivo 负有机构和企业社会责任。然而，我们认为公司对人口福利的关注有助于吸引新客户，保留现有客户，并改善公司形象。 孩子们喜欢智能手机和平板电脑。这是一个自然的吸引力，让他们手拿小玩意几个小时: 看照片、玩游戏、拍照或上网。 如果一方面，使用这些设备刺激儿童的发展，这也是娱乐他们的好方法，另一方面，它会对学习成绩产生负面影响。 父母经常怀疑是否让他们的小孩使用平板电脑和智能手机。为了控制孩子的访问，他们输入密码来阻止这些设备的使用。 观察这种行为，巴西最大的移动电信公司 Vivo 决定帮助父母和孩子以最好的方式使用这些设备。孩子们玩得很开心，当他们表现出奉献精神和对学校科目的良好了解时，父母会奖励他们使用该设备。这就是 Vivo 解锁课程的由来。
UNLOCK LESSONS
案例简介：Creative Execution: After installed in tablets or smartphones, Vivo Unlock Lessons only unlocks the home screen when the kids answer a question about something they’re learning at school. We’ve created an educational toll, so that they can have fun with games and other applications. Parents just need to register their kids and inform which school year they are in. With that, the app selects questions according to the school grade. There are hundreds of questions from different school subjects. Parents can, afterwards, assess their kids’ performance through a report the app generates based on the number of right and wrong answers. The app became available for free download few days before the end of the Festival’s entry period; therefore, there aren’t significant quantifiable results. We do not expect any financial return since the app has an institutional and corporate social responsibility role for Vivo. However, we believe that the company’s concern about the welfare of the population can help attract new customers, retain the current ones and improve the company’s image. Kids love smartphones and tablets. It’s a natural attraction that keeps them for hours with the gadgets on their hands: looking at photos, playing games, taking pictures or accessing the Internet. If, on one hand, the use of these devices stimulates children development and it’s also a great way to entertain them, on the other, it can negatively impact academic performance. Parents are frequently in doubt whether or not let their small kids use tablets and smartphones. To control kids access, they put passwords that block the use of these devices. Observing this behavior, Vivo, Brazil’s largest mobile telecom, decided to help parents and kids use these devices in the best possible way. Kids have fun and parents reward them with the use of the device when they show dedication and good knowledge of school subjects. That’s how Vivo Unlock Lessons came up.
解锁课程
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UNLOCK LESSONS
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