Since launching its first-ever ATL campaign at the start of this year, MOJU has taken the market by storm. Inspiring millions of health-conscious consumers to kickstart their day with powerful and nutritious juice shots, it’s become a brand known for its uncompromising approach to quality, potency and powerfully fresh flavours. The new sponsorship with Channel 4 promises to deliver MOJU’s motivational message and positive impact further than ever. The 10 punchy idents, sitting exclusively around comedy programming, capture the essence of MOJU’s previous award-winning ‘Wake Shake Boom’ campaign with an invigorating morning dose of ‘you got this’ energy for Channel 4 viewers. Developed by Who Wot Why and Merman director Will Clark, with media agency Bicycle, each spot promises to fire up breakfast TV with the unique power of a MOJU shot. The narrative of the campaign follows a series of quirky characters coming out of cuckoo clocks and being woken up by the punch of MOJU’s juice shots. Running from 1st August 2023 to 31st January 2024, MOJU’s sponsorship aims to achieve far more than product awareness and broader reach. As a brand committed to improving the wellbeing of the nation, it presents an opportunity to encourage an easy-to-adopt healthy habit by creating a strong association with the morning occasion.