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跳过盘子
案例简介：当你可以不洗碗的时候，为什么还要做饭？当麦当劳在捷克共和国推出其McDelivery服务时，DDB布拉格面临着创造广告的挑战，这些广告将创造阴谋，同时仍然可以获得有关交付服务的消息。这次海报广告活动就是这样做的。“通过视觉上使用麦当劳的产品来展示其送货服务的好处，以及人们不喜欢脏盘子的强烈洞察力，使这项工作非常有趣。”-格特 · 劳布舍创意总监DDB布拉格三个广告的活动展示了每个脏盘子，但有一个转折。每个广告的脏盘子实际上形成了一个标志性的麦当劳产品。堆叠的锅碗瓢盆形成了巨无霸。碗和叉创造麦当劳著名的薯条。眼镜、餐巾和勺子是圣代。
跳过盘子
案例简介：Why cook when you can just skip the dishes? When McDonald’s launched its McDelivery service in the Czech Republic, DDB Prague was challenged to create ads that would create intrigue whilst still getting the word out about the delivery service. And this campaign of poster ads did exactly that. “Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” - Gert Laubscher Creative Director DDB Prague The campaign of three ads showcases dirty dishes in each, but with a twist. Each ads’ dirty dishes actually form an iconic McDonald’s item. Stacked pots and dishes forming the Big Mac. Bowls and forks creating McDonald’s famous fries. Glasses, serviette’s and spoons a McSundae.
Skip the dishes
案例简介：当你可以不洗碗的时候，为什么还要做饭？当麦当劳在捷克共和国推出其McDelivery服务时，DDB布拉格面临着创造广告的挑战，这些广告将创造阴谋，同时仍然可以获得有关交付服务的消息。这次海报广告活动就是这样做的。“通过视觉上使用麦当劳的产品来展示其送货服务的好处，以及人们不喜欢脏盘子的强烈洞察力，使这项工作非常有趣。”-格特 · 劳布舍创意总监DDB布拉格三个广告的活动展示了每个脏盘子，但有一个转折。每个广告的脏盘子实际上形成了一个标志性的麦当劳产品。堆叠的锅碗瓢盆形成了巨无霸。碗和叉创造麦当劳著名的薯条。眼镜、餐巾和勺子是圣代。
Skip the dishes
案例简介：Why cook when you can just skip the dishes? When McDonald’s launched its McDelivery service in the Czech Republic, DDB Prague was challenged to create ads that would create intrigue whilst still getting the word out about the delivery service. And this campaign of poster ads did exactly that. “Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” - Gert Laubscher Creative Director DDB Prague The campaign of three ads showcases dirty dishes in each, but with a twist. Each ads’ dirty dishes actually form an iconic McDonald’s item. Stacked pots and dishes forming the Big Mac. Bowls and forks creating McDonald’s famous fries. Glasses, serviette’s and spoons a McSundae.
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Skip the dishes
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