本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
跳过盘子
案例简介：当你可以不洗碗的时候，为什么要做饭？当麦当劳在捷克共和国推出McDelivery服务时，DDB布拉格面临着挑战，要制作能够引起人们兴趣的广告，同时仍在宣传有关送货服务的信息。而这场海报广告活动正是这样做的。“用麦当劳的产品直观地展示其送货服务的好处，加上人们不喜欢脏盘子的强烈洞察力，让这件作品变得非常有趣。”-格特 · 劳布舍创意总监DDB布拉格的三个广告活动展示了每个脏盘子，但有一个转折。每个广告的脏盘子实际上构成了麦当劳的标志性物品。堆叠的锅和盘子组成了巨无霸。碗和叉子创造了麦当劳著名的薯条。眼镜、餐巾和勺子。
跳过盘子
案例简介：Why cook when you can just skip the dishes? When McDonald’s launched its McDelivery service in the Czech Republic, DDB Prague was challenged to create ads that would create intrigue whilst still getting the word out about the delivery service. And this campaign of poster ads did exactly that. “Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” - Gert Laubscher Creative Director DDB Prague The campaign of three ads showcases dirty dishes in each, but with a twist. Each ads’ dirty dishes actually form an iconic McDonald’s item. Stacked pots and dishes forming the Big Mac. Bowls and forks creating McDonald’s famous fries. Glasses, serviette’s and spoons a McSundae.
Skip the dishes
案例简介：当你可以不洗碗的时候，为什么要做饭？当麦当劳在捷克共和国推出McDelivery服务时，DDB布拉格面临着挑战，要制作能够引起人们兴趣的广告，同时仍在宣传有关送货服务的信息。而这场海报广告活动正是这样做的。“用麦当劳的产品直观地展示其送货服务的好处，加上人们不喜欢脏盘子的强烈洞察力，让这件作品变得非常有趣。”-格特 · 劳布舍创意总监DDB布拉格的三个广告活动展示了每个脏盘子，但有一个转折。每个广告的脏盘子实际上构成了麦当劳的标志性物品。堆叠的锅和盘子组成了巨无霸。碗和叉子创造了麦当劳著名的薯条。眼镜、餐巾和勺子。
Skip the dishes
案例简介：Why cook when you can just skip the dishes? When McDonald’s launched its McDelivery service in the Czech Republic, DDB Prague was challenged to create ads that would create intrigue whilst still getting the word out about the delivery service. And this campaign of poster ads did exactly that. “Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” - Gert Laubscher Creative Director DDB Prague The campaign of three ads showcases dirty dishes in each, but with a twist. Each ads’ dirty dishes actually form an iconic McDonald’s item. Stacked pots and dishes forming the Big Mac. Bowls and forks creating McDonald’s famous fries. Glasses, serviette’s and spoons a McSundae.
跳过盘子
暂无简介
Skip the dishes
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
