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鼻子-猫
案例简介:那些经历过过敏的人知道,当症状发作时,他们可能会压倒一切。Nasacort 用专门针对鼻腔症状的汽化器来解决这个问题。在过敏行业,竞争非常激烈。为了区分自己和加强意识,我们想展示对目标的同情。他们的情况往往被那些自己没有过敏的人所最小化。我们的场景说明了你的鼻子被扣为人质时的感觉。通过在过敏季节播放广告,我们的隐喻视觉语言直接与我们的目标对话,并为他们提供了一种收回鼻子的方式。
鼻子-猫
案例简介:Those who experience allergies know that when symptoms strike, they can be overwhelming. Nasacort addresses this with a vaporizer that specifically targets nasal symptoms. Within the allergy sector, competition is fierce. To differentiate ourselves and strengthen awareness, we wanted to demonstrate empathy for the target. Their situation is often minimized by people who don’t suffer from allergies themselves. Our scenarios illustrate how your nose can feel when it’s being held hostage. By broadcasting the ads during peak allergy season, our metaphorical visual language speaks directly to our target and offers a way for them to take back their nose.
Noses - Cat
案例简介:那些经历过过敏的人知道,当症状发作时,他们可能会压倒一切。Nasacort 用专门针对鼻腔症状的汽化器来解决这个问题。在过敏行业,竞争非常激烈。为了区分自己和加强意识,我们想展示对目标的同情。他们的情况往往被那些自己没有过敏的人所最小化。我们的场景说明了你的鼻子被扣为人质时的感觉。通过在过敏季节播放广告,我们的隐喻视觉语言直接与我们的目标对话,并为他们提供了一种收回鼻子的方式。
Noses - Cat
案例简介:Those who experience allergies know that when symptoms strike, they can be overwhelming. Nasacort addresses this with a vaporizer that specifically targets nasal symptoms. Within the allergy sector, competition is fierce. To differentiate ourselves and strengthen awareness, we wanted to demonstrate empathy for the target. Their situation is often minimized by people who don’t suffer from allergies themselves. Our scenarios illustrate how your nose can feel when it’s being held hostage. By broadcasting the ads during peak allergy season, our metaphorical visual language speaks directly to our target and offers a way for them to take back their nose.
鼻子-猫
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Noses - Cat
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基本信息
- 广告战役: #Nasacort Allergy-平面-1a83#
- 广告品牌: Nasacort Allergy
- 发布日期: 2000
- 行业领域: 生活服务 , 医疗/护理 , 医药
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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Take back your nose
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