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这就是巴萨戒烟的方法
案例简介：“巴萨戒烟” 是欧盟委员会和巴塞罗那足球俱乐部联合发起的一项倡议，旨在帮助欧洲足球迷戒烟。该活动的核心是 FCB iCoach: 一个免费的数字健康教练，直接从巴萨球员、教练和工作人员的口中提供定制的指导和支持。从厨师到总裁，从健身教练到营销经理，从俱乐部医生到像伊涅斯塔、哈维和普约尔这样的明星球员: 整个俱乐部尽最大努力帮助你戒烟。
这就是巴萨戒烟的方法
案例简介："Quit Smoking With Barça" is a joined initiative between the European Commission and FC Barcelona aiming to help European football fans to quit smoking. At the heart of the campaign is the FCB iCoach: a free digital health coach that provides tailored guidance and support straight from the mouths of Barça players, coaches and staff. From the cook to the president, from the fitness coach to the marketing manager, from the club doctor to star players like Iniesta, Xavi and Puyol: the whole club gives its best to help you quit smoking.
This is how quit smoking with Barça works
案例简介：“巴萨戒烟” 是欧盟委员会和巴塞罗那足球俱乐部联合发起的一项倡议，旨在帮助欧洲足球迷戒烟。该活动的核心是 FCB iCoach: 一个免费的数字健康教练，直接从巴萨球员、教练和工作人员的口中提供定制的指导和支持。从厨师到总裁，从健身教练到营销经理，从俱乐部医生到像伊涅斯塔、哈维和普约尔这样的明星球员: 整个俱乐部尽最大努力帮助你戒烟。
This is how quit smoking with Barça works
案例简介："Quit Smoking With Barça" is a joined initiative between the European Commission and FC Barcelona aiming to help European football fans to quit smoking. At the heart of the campaign is the FCB iCoach: a free digital health coach that provides tailored guidance and support straight from the mouths of Barça players, coaches and staff. From the cook to the president, from the fitness coach to the marketing manager, from the club doctor to star players like Iniesta, Xavi and Puyol: the whole club gives its best to help you quit smoking.
这就是巴萨戒烟的方法
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This is how quit smoking with Barça works
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基本信息
- 广告战役： #Quit Smoking With Barça#
- 广告品牌： European Commission-DG Sanco
- 发布日期： 2012-12-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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