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嘴
案例简介：描述有关您所在国家/地区的健康与健康通信的任何限制或法规，包括: 不适用 健康与保健工作必须证明它如何满足 “改变生活的创造力” 的标准。为什么你的工作与健康相关？ 人口贩运是世界上最可怕的 “社会疾病” 之一，具有自己的一系列症状和体征。当68% 的人口贩运受害者在被剥削期间寻求医疗服务时，以这种运动为目标的医生将有助于他们识别并帮助将患者从奴隶制中拯救出来。 陪审团的文化/背景信息 在全球范围内，估计有2090万名人口贩运的受害者，其中约60,000名在美国被奴役。我们的研究表明，超过68% 人将在被囚禁期间看到医疗保健专业人员。但是，在治疗过程中，受害者无法逃脱绑架者的警惕，受害者无法透露他们的剥削和痛苦的根源。 为了确保这项运动不会阻止滥用者允许人口贩运受害者寻求医疗服务，我们没有通过传统形式的公关来提高认识，并决定只针对医疗保健专业人员。我们在医院和与倡导团体的会议以及医学出版物中发起了这项运动。 把插图告诉陪审团。 这种执行使视角翻转，使观看者在检查过程中向受害者的身体看向医生。photo-CGI复合材料描绘了人口贩运的逐渐肮脏的黑社会，让人联想到但丁和博世。观众首先看到似乎是无害的场景，然后穿过更黑暗的可疑层，最后进入彻底的残酷和地狱般的人口贩运世界-患者痛苦的真正根源。 通过病人自己的解剖结构来塑造人口贩运的世界，我们使用了医生的视觉语言，并戏剧化地认为问题隐藏在受害者体内。单色和粘性的质地，加上对阴影的强烈使用，创造了一个从患者组织中遭受痛苦的世界，将贩运描绘成一种普遍的疾病。视觉上唯一的光和希望来源是医生-授权他们干预和帮助受害者。
嘴
案例简介：Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including: N/A Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness? Human trafficking is one of the world’s most horrendous “social diseases” with its own set of signs and symptoms. As 68% of trafficking victims seek medical care during their exploitation, targeting physicians with this campaign will help empower them to identify and help save patients from a life of slavery. Cultural/Context information for the jury Globally, there are an estimated 20.9 million victims of human trafficking, with around 60,000 enslaved in the US. Our research revealed that over 68% will see a healthcare professional during their captivity. But without a way to escape their captor’s watchful eyes during treatment, victims can’t reveal their exploitation and the source of their suffering. To ensure that this campaign does not deter abusers from allowing human trafficking victims to seek medical care, we did not raise awareness through traditional forms of PR and decided to target only healthcare professionals. We launched the campaign in hospitals and at conferences with advocacy groups, as well as medical publications. Tell the jury about the illustration. This execution flips the perspective, putting the viewer inside the victim’s body looking out toward the physician during an examination. The photo-CGI composite depicts the progressively seedy underworld of human trafficking reminiscent of Dante and Bosch. The viewer first sees what appears to be an innocuous scene, then passes through a darker more suspicious layer and finally to the outright cruel and hellish world of human trafficking—the true source of patients’ suffering. By crafting the world of human trafficking through a patient’s own anatomy, we used the visual language of physicians, and dramatized that the problem is hidden within victims. The monochromatic and viscous texture, combined with the intense use of shadow, creates a world of suffering out of the patient’s tissue to portray trafficking as a pervasive disease. The only source of light and hope in the visual is the doctor—empowering them to intervene and help victims.
Mouth
案例简介：描述有关您所在国家/地区的健康与健康通信的任何限制或法规，包括: 不适用 健康与保健工作必须证明它如何满足 “改变生活的创造力” 的标准。为什么你的工作与健康相关？ 人口贩运是世界上最可怕的 “社会疾病” 之一，具有自己的一系列症状和体征。当68% 的人口贩运受害者在被剥削期间寻求医疗服务时，以这种运动为目标的医生将有助于他们识别并帮助将患者从奴隶制中拯救出来。 陪审团的文化/背景信息 在全球范围内，估计有2090万名人口贩运的受害者，其中约60,000名在美国被奴役。我们的研究表明，超过68% 人将在被囚禁期间看到医疗保健专业人员。但是，在治疗过程中，受害者无法逃脱绑架者的警惕，受害者无法透露他们的剥削和痛苦的根源。 为了确保这项运动不会阻止滥用者允许人口贩运受害者寻求医疗服务，我们没有通过传统形式的公关来提高认识，并决定只针对医疗保健专业人员。我们在医院和与倡导团体的会议以及医学出版物中发起了这项运动。 把插图告诉陪审团。 这种执行使视角翻转，使观看者在检查过程中向受害者的身体看向医生。photo-CGI复合材料描绘了人口贩运的逐渐肮脏的黑社会，让人联想到但丁和博世。观众首先看到似乎是无害的场景，然后穿过更黑暗的可疑层，最后进入彻底的残酷和地狱般的人口贩运世界-患者痛苦的真正根源。 通过病人自己的解剖结构来塑造人口贩运的世界，我们使用了医生的视觉语言，并戏剧化地认为问题隐藏在受害者体内。单色和粘性的质地，加上对阴影的强烈使用，创造了一个从患者组织中遭受痛苦的世界，将贩运描绘成一种普遍的疾病。视觉上唯一的光和希望来源是医生-授权他们干预和帮助受害者。
Mouth
案例简介：Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including: N/A Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness? Human trafficking is one of the world’s most horrendous “social diseases” with its own set of signs and symptoms. As 68% of trafficking victims seek medical care during their exploitation, targeting physicians with this campaign will help empower them to identify and help save patients from a life of slavery. Cultural/Context information for the jury Globally, there are an estimated 20.9 million victims of human trafficking, with around 60,000 enslaved in the US. Our research revealed that over 68% will see a healthcare professional during their captivity. But without a way to escape their captor’s watchful eyes during treatment, victims can’t reveal their exploitation and the source of their suffering. To ensure that this campaign does not deter abusers from allowing human trafficking victims to seek medical care, we did not raise awareness through traditional forms of PR and decided to target only healthcare professionals. We launched the campaign in hospitals and at conferences with advocacy groups, as well as medical publications. Tell the jury about the illustration. This execution flips the perspective, putting the viewer inside the victim’s body looking out toward the physician during an examination. The photo-CGI composite depicts the progressively seedy underworld of human trafficking reminiscent of Dante and Bosch. The viewer first sees what appears to be an innocuous scene, then passes through a darker more suspicious layer and finally to the outright cruel and hellish world of human trafficking—the true source of patients’ suffering. By crafting the world of human trafficking through a patient’s own anatomy, we used the visual language of physicians, and dramatized that the problem is hidden within victims. The monochromatic and viscous texture, combined with the intense use of shadow, creates a world of suffering out of the patient’s tissue to portray trafficking as a pervasive disease. The only source of light and hope in the visual is the doctor—empowering them to intervene and help victims.
嘴
暂无简介
Mouth
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基本信息
- 广告战役： #Heal Trafficking-平面-5de2#
- 广告品牌： Heal Trafficking
- 发布日期： 2020
- 行业领域： 生活服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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