案例简介：竞选背景是这样的。气垫粉底的创始人，第一销售品牌 IOPE 气垫，是彻底创新韩国女性化妆文化的品牌。 然而，随着其他 “我也是” 产品的发布，它变得更具竞争力。因此，这项运动计划再次加强第一个 IOPE 品牌的第一位置。 竞选理念: 极限测试!零重力弥补挑战!IOPE 拥有在短时间内使皮肤保湿的惊人技能。这是 IOPE 产品长期以来在繁忙的日常生活中受到韩国女性喜爱的核心原因。 在极端和异常的情况下，IOPE 气垫还会显示它的能力吗？我们想通过在干燥空气甚至任何动作都很难的极端环境中的挑战来展示 IOPE 气垫的创新产品力量! 当飞机开始下降时，这个世界上第一个化妆挑战在零重力的 30 秒内成功了吗？ 这部电影的表演就像真实的零重力情况一样，以表达女性的日常化妆环境并不总是容易和舒适的。(此模拟旨在以娱乐的方式概述产品的特殊功能) 结果: 该活动视频在 5 天内在 YouTube 上获得了 1,330,000 的浏览量，在 YouTube 上获得了 2,000,743 的浏览量，在 Facebook 上获得了 533,884 的浏览量。总视图在一周内被记录为 2,534,627 视图。在零重力下化妆的挑战不仅证实了创新 IOPE 气垫的产品力量，还迅速传播开来，并在 Facebook 社区粉丝页面和个人页面上积极分享。 IOPE 气垫的 “惊人的挑战” 活动保持了积极的反应，预计它不仅会通过 25 至 35 岁的目标客户，还会通过海外客户变得更加病毒式, 例如，中国女性对 K-Beauty 非常感兴趣。

案例简介：Campaign Background is this. The founder of cushion foundation and the No. 1 sales brand IOPE AIR CUSHION, is the brand that completely innovated the Korean women’s makeup culture. However, it became more competitive with the release of other “me too” products. Therefore this campaign was planned to strengthen the No. 1 position of the first IOPE brand one more time. Campaign Idea: Extreme Test! Make up challenge in zero gravity! IOPE has an amazing skill of making skin moisture in a short amount of time. This is the core reason IOPE product was long loved by Korean women in their busy daily. Will IOPE AIR CUSHION still display it’s capability in an extreme and abnormal situation? We wanted to show the innovative product power of IOPE AIR CUSHION through a challenge in an extreme environment which with dry air and even hard for any movements! Did this world’s first makeup challenge succeed in the 30seconds of zero gravity where given as the airplane began to descend? This movie was performed just as real zero gravity situation to express women’s daily makeup environment are not always easy and comfort. (This simulation aims to outline the product’s special feature in an entertaining manner) Results: The campaign video resulted in 1,330,000 view on YouTube in 5 days and over 2,000,743 views on YouTube with 533,884 view on Facebook until now. Total view has been recorded 2,534,627 view just in a week. The challenge of having makeup in zero gravity has not only confirmed the product power of the innovative IOPE AIR CUSHION but also went rapidly viral and actively shared on Facebook community fan pages and personal pages. The IOPE AIR CUSHION’s ‘Amazing Challenge’ campaign has maintained the positive responses and it is expected to become more viral through not only the target customers age 25~35 but also overseas customers, for instance Chinese women who have deep interested in K-Beauty.

极限挑战 | Amazing Challenge

案例简介：竞选背景是这样的。气垫粉底的创始人，第一销售品牌 IOPE 气垫，是彻底创新韩国女性化妆文化的品牌。 然而，随着其他 “我也是” 产品的发布，它变得更具竞争力。因此，这项运动计划再次加强第一个 IOPE 品牌的第一位置。 竞选理念: 极限测试!零重力弥补挑战!IOPE 拥有在短时间内使皮肤保湿的惊人技能。这是 IOPE 产品长期以来在繁忙的日常生活中受到韩国女性喜爱的核心原因。 在极端和异常的情况下，IOPE 气垫还会显示它的能力吗？我们想通过在干燥空气甚至任何动作都很难的极端环境中的挑战来展示 IOPE 气垫的创新产品力量! 当飞机开始下降时，这个世界上第一个化妆挑战在零重力的 30 秒内成功了吗？ 这部电影的表演就像真实的零重力情况一样，以表达女性的日常化妆环境并不总是容易和舒适的。(此模拟旨在以娱乐的方式概述产品的特殊功能) 结果: 该活动视频在 5 天内在 YouTube 上获得了 1,330,000 的浏览量，在 YouTube 上获得了 2,000,743 的浏览量，在 Facebook 上获得了 533,884 的浏览量。总视图在一周内被记录为 2,534,627 视图。在零重力下化妆的挑战不仅证实了创新 IOPE 气垫的产品力量，还迅速传播开来，并在 Facebook 社区粉丝页面和个人页面上积极分享。 IOPE 气垫的 “惊人的挑战” 活动保持了积极的反应，预计它不仅会通过 25 至 35 岁的目标客户，还会通过海外客户变得更加病毒式, 例如，中国女性对 K-Beauty 非常感兴趣。

极限挑战 | Amazing Challenge

案例简介：Campaign Background is this. The founder of cushion foundation and the No. 1 sales brand IOPE AIR CUSHION, is the brand that completely innovated the Korean women’s makeup culture. However, it became more competitive with the release of other “me too” products. Therefore this campaign was planned to strengthen the No. 1 position of the first IOPE brand one more time. Campaign Idea: Extreme Test! Make up challenge in zero gravity! IOPE has an amazing skill of making skin moisture in a short amount of time. This is the core reason IOPE product was long loved by Korean women in their busy daily. Will IOPE AIR CUSHION still display it’s capability in an extreme and abnormal situation? We wanted to show the innovative product power of IOPE AIR CUSHION through a challenge in an extreme environment which with dry air and even hard for any movements! Did this world’s first makeup challenge succeed in the 30seconds of zero gravity where given as the airplane began to descend? This movie was performed just as real zero gravity situation to express women’s daily makeup environment are not always easy and comfort. (This simulation aims to outline the product’s special feature in an entertaining manner) Results: The campaign video resulted in 1,330,000 view on YouTube in 5 days and over 2,000,743 views on YouTube with 533,884 view on Facebook until now. Total view has been recorded 2,534,627 view just in a week. The challenge of having makeup in zero gravity has not only confirmed the product power of the innovative IOPE AIR CUSHION but also went rapidly viral and actively shared on Facebook community fan pages and personal pages. The IOPE AIR CUSHION’s ‘Amazing Challenge’ campaign has maintained the positive responses and it is expected to become more viral through not only the target customers age 25~35 but also overseas customers, for instance Chinese women who have deep interested in K-Beauty.

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极限挑战 | Amazing Challenge

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