Holiday Magic: Lucy & the Reindeer 微软今年圣诞节推出一支充满想象力的视频广告《Holiday Magic: Lucy & the Reindeer》，讲述了一个充满好奇心的小女孩借助微软翻译器和驯鹿对话的故事。基于翻译器的产品功能，借助小孩子的想象力，以和驯鹿对话的方式打破语言障碍，把圣诞节魔幻的气氛渲染出来，也把自家产品借势推出。 广告一开始，充满好奇心的小女孩和她的宠物狗在望着窗外，似乎在等待着什么到来。 回到家里看到她妈妈在Surface平板电脑上工作，一旁的爸爸表示：“这很酷，不是吗？你妈在借助微软翻译器和日本商人做生意，他们讲的日语，但你妈可以翻译成英语。” 这件事启发了小小的她……突然一对驯鹿出现在院子里，她赶紧跑下楼拿起 Surface 跑到驯鹿面前，她通过翻译器问驯鹿能否听懂她讲话，翻译器翻出来一阵驯鹿的咕咕咕叫声。驯鹿回答咕咕咕，翻译器翻译：“可以。” 她惊了！真的可以啊！然后她就抛出了一连串关于圣诞节的问题：“你们是怎么飞起来的？夏天的时候圣诞老人在做什么？你们的雪橇是怎么制成的？……” 最后画面中出现文字：“用60多种语言说节日快乐，但驯鹿的语言还不是其中之一。” 该视频广告由麦肯 McCann 纽约代理，它将在梅西百货（Macy）感恩节大促期间开始投放，并持续到12月，投放媒介涵盖了电视、电影院、数字和社交渠道等。   职员表： Microsoft: Kathleen Hall – Corporate Vice President of Brand, Advertising and Research Deana Singleton – GM, Global Advertising Stacey Terrien – Director, Global Advertising Jenny Leahy – Director, Social and Media Partnerships Ron Schott – Senior Manager, Global Advertising Hannah Westing – Manager, Global Advertising Danielle Radcliffe – Manager Social Media Dawn Novak – Sr. Product Marketing Manager, Global Advertising m:united//McCann New York: Creative Sean Bryan – Co-Chief Creative Officer Tom Murphy – Co-Chief Creative Officer Shayne Millington – EVP, Executive Creative Director Michael Aimette – Executive Creative Director Rick Ardito – Creative Director Emmie Nostitz – Creative Director Edu Lunardi – Senior Art Director Hunter Pinnell – Copywriter Nick Larson – Senior Copywriter David Cliff – Director Creative Technology Alicia Foor – Creative Technologist Hiya Vazirani – Creative Technologist Business Leadership Kevin Nelson – Global Business Lead Tina Galley – EVP, Executive Account Director Rosemary Calderone – SVP, Executive Account Director Jeremy Miller, EVP, Global Chief Communications Officer, McCann Worldgroup Ellie Choi – Account Director Emily Swastek – Account Supervisor Production Carolyn Johnson – SVP, Head of Integrated Production Mel Senecal – VP, Senior Producer Nina Roussarie – Senior Producer Project Management Stella Warkman – SVP, Director of Project Management Lauren Kosche – Senior Project Manager Business Affairs Eric David Johnson – SVP, Executive Music Producer Jamie Jou – Music Business Manager Dan Gross – Music Producer David Halberstadt – Business Manager Strategy Joanna Schwab – EVP, Global Strategy Director Jordan Berger – Social Strategy Director Production: Hungry Man Hank Perlman– Director Kevin Byrne - Managing Partner/Executive Producer Martha E. Davis – Producer Editorial: Rock Paper Scissors, NY Damion Clayton – Editor Sebastian Zotoff – Assistant Editor Eve Kornblum – Managing Director Jenny Greenfield – Producer Post/VFX: MPC Matthew Loranger – Executive Producer Chris Connolly – VFX Producer VFX Supervisor/Flame Lead: Tim Crean 2D Team: Julien Aucouturier, Lawrence Merrill VFX Team: Jaswan Prasath, Sathish Chellappan, Shyam Babu, Yasasvini Vagampalli, Muruga T, Vishal Dark, Geetesh Tari Color House: MPC Ricky Gausis – Senior Colorist James Tillett – Senior Colorist Sasha Pace – Producer Music: JSM Music Joel Simon – CCO/COE/Co-Composer Jeff Fiorello – Executive Producer Jason Krebs – Co-Composer