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以堡垒之夜为特色的哈瓦亚纳斯-哈瓦亚纳斯夏季岛
案例简介：Havaianas已宣布与Fortnite游戏运营商Epic Games达成许可协议，在IMG进行谈判后推出独家拖鞋系列。为了推出4月29日提供的彩色Havaianas x Fortnite版新拖鞋系列，Cheil Brazil在Fortnite内创建了一个 “滑鞋” 形状的夏季岛。Havaianas x Fortnite edition是许多游戏玩家的首选鞋类，介绍了色彩鲜艳的印刷品，以庆祝游戏的三个元素，DJ Yonder，Brite Bomber和Battle Bus。 Fortnite玩家现在可以使用游戏的创意模式访问Havaianas Summer Island的地图。与Alan 'shinohara'garcia和mateus'derponce' Yoshitani合作开发的拖鞋形岛分为三个区域，反映了三个游戏特征。拖鞋将在Havaianas实体店和数字旗舰店以及其他在线渠道以及通过全球合作伙伴进行销售。巴西Cheil为Havaianas创建的综合广告，类别为: 时尚。
以堡垒之夜为特色的哈瓦亚纳斯-哈瓦亚纳斯夏季岛
案例简介：Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the new line of colourful Havaianas x Fortnite edition slippers available from April 29, Cheil Brazil has created a ‘Slipper’ shaped Summer Island inside Fortnite. The footwear of choice for many gamers, Havaianas x Fortnite edition introduces colorful prints that celebrate three elements of the game, DJ Yonder, Brite Bomber and the Battle Bus. Fortnite players worldwide can now access the map of Havaianas Summer Island, using the game's Creative Mode. The slipper-shaped island, separated into three areas that reflect the three game characteristics, were developed in collaboration with Alan ‘Shinohara’ Garcia and Mateus ‘Derponce’ Yoshitani. The slippers will be marketed in Havaianas physical stores and digital flagship stores, as well as in other online channels and through partners around the world. Integrated advertisement created by Cheil, Brazil for Havaianas, within the category: Fashion.
Havaianas Featuring Fortnite - Havaianas Summer Island
案例简介：Havaianas已宣布与Fortnite游戏运营商Epic Games达成许可协议，在IMG进行谈判后推出独家拖鞋系列。为了推出4月29日提供的彩色Havaianas x Fortnite版新拖鞋系列，Cheil Brazil在Fortnite内创建了一个 “滑鞋” 形状的夏季岛。Havaianas x Fortnite edition是许多游戏玩家的首选鞋类，介绍了色彩鲜艳的印刷品，以庆祝游戏的三个元素，DJ Yonder，Brite Bomber和Battle Bus。 Fortnite玩家现在可以使用游戏的创意模式访问Havaianas Summer Island的地图。与Alan 'shinohara'garcia和mateus'derponce' Yoshitani合作开发的拖鞋形岛分为三个区域，反映了三个游戏特征。拖鞋将在Havaianas实体店和数字旗舰店以及其他在线渠道以及通过全球合作伙伴进行销售。巴西Cheil为Havaianas创建的综合广告，类别为: 时尚。
Havaianas Featuring Fortnite - Havaianas Summer Island
案例简介：Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the new line of colourful Havaianas x Fortnite edition slippers available from April 29, Cheil Brazil has created a ‘Slipper’ shaped Summer Island inside Fortnite. The footwear of choice for many gamers, Havaianas x Fortnite edition introduces colorful prints that celebrate three elements of the game, DJ Yonder, Brite Bomber and the Battle Bus. Fortnite players worldwide can now access the map of Havaianas Summer Island, using the game's Creative Mode. The slipper-shaped island, separated into three areas that reflect the three game characteristics, were developed in collaboration with Alan ‘Shinohara’ Garcia and Mateus ‘Derponce’ Yoshitani. The slippers will be marketed in Havaianas physical stores and digital flagship stores, as well as in other online channels and through partners around the world. Integrated advertisement created by Cheil, Brazil for Havaianas, within the category: Fashion.
以堡垒之夜为特色的哈瓦亚纳斯-哈瓦亚纳斯夏季岛
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Havaianas Featuring Fortnite - Havaianas Summer Island
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