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巴黎机场: 假出租车隐藏真正的风险
案例简介:
巴黎机场: 假出租车隐藏真正的风险
案例简介:
Aéroports de Paris: Fake taxis hide real risks
案例简介:
Aéroports de Paris: Fake taxis hide real risks
案例简介:
巴黎机场: 假出租车隐藏真正的风险
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Aéroports de Paris: Fake taxis hide real risks
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Clandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident. To counter this phenomenon, Walk created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers. To bring out the theme in the general public, by assuming a strong purpose, and which makes them react.
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