案例简介：结果 达到: 53,637,032 脸谱网喜欢: 151% 战略 在东京都警察局的合作下，对该市 15,772 个红绿灯的算法进行了红色和绿色信号的周期和持续时间分析。使用领先的导航应用制造商 NAVITIME 提供的地图数据，在东京市中心设计了 42.195千米公里的全程马拉松课程。语音引导系统带领城市跑步者进行路线和节奏调整，让他们进行不间断的跑步。 概要 每个城市都有自己的城市跑步者。每个跑步者都有不同的目的，但是他们都有一个共同的敌人: 交通灯。伦敦有 6,252 个信号，纽约 12,460，东京有惊人的 15,772。信号在交通控制和拯救生命中是绝对必要的。然而，他们让完成不间断的城市跑步几乎不可能，让跑步者偏离速度，并阻碍创纪录的时间表现。阿迪达斯日本致力于支持所有跑步者，采取了立场来解决这个问题，并让城市跑步梦想成真。 执行 2/22/2017: 绿光跑电影发布，公开呼吁参赛选手，创造即时 buzz.3/10/2017: 30 名幸运选手从全国范围内的申请人中选出。跑步者们在午夜在丸之内参加了一场全程马拉松比赛，最终他们达到了阿迪达斯原宿品牌核心商店设定的目标。按照语音导航系统，跑步者在城市街道上跑了整整 42.195千米公里，没有在一个红灯前停下来。反应是巨大的，嗡嗡声立即蔓延到全球。 活动描述 绿灯跑是一场城市马拉松比赛，跑步者不必为任何红灯而停下来。利用当地警察局提供的交通数据，并将交通信号模式、距离、时间和安全都考虑在内，阿迪达斯日本推出了独一无二的, 城市种族通过东京繁忙的街道生活。

案例简介：Outcome REACHES: 53,637,032Facebook LIKE: 151% Strategy With cooperation of The Tokyo metropolitan police department, the city’s 15,772 traffic lights’s algorithms were analyzed for the cycles and duration of red and green signals. Using mapping data provided by NAVITIME, a leading navigation app maker, a full distance marathon course of 42.195km was designed in the center of Tokyo. A voice guidance system led the city runners with routing and pacing, navigating them on a non-stop run. Synopsis Every city has its urban runners. Each runner has a different purpose, but they all have one enemy in common; traffic lights. London has 6,252 signals, NYC 12,460 and Tokyo has a staggering 15,772. Signals are absolutely necessary in traffic control and saving lives. However, they make completing an uninterrupted urban run near impossible, throwing runners off pace, and hindering record time performance. Dedicated to supporting all runners, adidas Japan took a stand to resolve this issue and to make city running dreams come true. Execution 2/22/2017: Green Light Run movie released with an open call for participating runners, creating instant buzz.3/10/2017: Thirty lucky runners were selected from applicants nationwide.The runners took their mark at midnight in Marunouchi, for a full-length marathon race leading them to the goal set at adidas Harajuku Brand Core Store. Following the voice navigation system, the runners ran the full 42.195km on city streets without stopping at a single red light. Response was immense, and the buzz instantly went global. CampaignDescription GREEN LIGHT RUN is an urban marathon race, where the runner doesn’t have to stop for any red light. Using traffic data provided by the local police department, and taking traffic signal patterns, distance, timing and safety all into account, adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life.

绿灯跑 | Green Light Run

案例简介：结果 达到: 53,637,032 脸谱网喜欢: 151% 战略 在东京都警察局的合作下，对该市 15,772 个红绿灯的算法进行了红色和绿色信号的周期和持续时间分析。使用领先的导航应用制造商 NAVITIME 提供的地图数据，在东京市中心设计了 42.195千米公里的全程马拉松课程。语音引导系统带领城市跑步者进行路线和节奏调整，让他们进行不间断的跑步。 概要 每个城市都有自己的城市跑步者。每个跑步者都有不同的目的，但是他们都有一个共同的敌人: 交通灯。伦敦有 6,252 个信号，纽约 12,460，东京有惊人的 15,772。信号在交通控制和拯救生命中是绝对必要的。然而，他们让完成不间断的城市跑步几乎不可能，让跑步者偏离速度，并阻碍创纪录的时间表现。阿迪达斯日本致力于支持所有跑步者，采取了立场来解决这个问题，并让城市跑步梦想成真。 执行 2/22/2017: 绿光跑电影发布，公开呼吁参赛选手，创造即时 buzz.3/10/2017: 30 名幸运选手从全国范围内的申请人中选出。跑步者们在午夜在丸之内参加了一场全程马拉松比赛，最终他们达到了阿迪达斯原宿品牌核心商店设定的目标。按照语音导航系统，跑步者在城市街道上跑了整整 42.195千米公里，没有在一个红灯前停下来。反应是巨大的，嗡嗡声立即蔓延到全球。 活动描述 绿灯跑是一场城市马拉松比赛，跑步者不必为任何红灯而停下来。利用当地警察局提供的交通数据，并将交通信号模式、距离、时间和安全都考虑在内，阿迪达斯日本推出了独一无二的, 城市种族通过东京繁忙的街道生活。

绿灯跑 | Green Light Run

案例简介：Outcome REACHES: 53,637,032Facebook LIKE: 151% Strategy With cooperation of The Tokyo metropolitan police department, the city’s 15,772 traffic lights’s algorithms were analyzed for the cycles and duration of red and green signals. Using mapping data provided by NAVITIME, a leading navigation app maker, a full distance marathon course of 42.195km was designed in the center of Tokyo. A voice guidance system led the city runners with routing and pacing, navigating them on a non-stop run. Synopsis Every city has its urban runners. Each runner has a different purpose, but they all have one enemy in common; traffic lights. London has 6,252 signals, NYC 12,460 and Tokyo has a staggering 15,772. Signals are absolutely necessary in traffic control and saving lives. However, they make completing an uninterrupted urban run near impossible, throwing runners off pace, and hindering record time performance. Dedicated to supporting all runners, adidas Japan took a stand to resolve this issue and to make city running dreams come true. Execution 2/22/2017: Green Light Run movie released with an open call for participating runners, creating instant buzz.3/10/2017: Thirty lucky runners were selected from applicants nationwide.The runners took their mark at midnight in Marunouchi, for a full-length marathon race leading them to the goal set at adidas Harajuku Brand Core Store. Following the voice navigation system, the runners ran the full 42.195km on city streets without stopping at a single red light. Response was immense, and the buzz instantly went global. CampaignDescription GREEN LIGHT RUN is an urban marathon race, where the runner doesn’t have to stop for any red light. Using traffic data provided by the local police department, and taking traffic signal patterns, distance, timing and safety all into account, adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life.

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绿灯跑 | Green Light Run

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