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树环
案例简介：美国的普通上班族每年消费大约 10,000 张复印纸。“像素不是纸™“这是一个由“ 促进变革 ”领导的非营利慈善倡议，旨在提高人们对企业减少纸张消费的迫切需求的认识。作为信息的一部分，我们希望教育人们过度使用纸张的非常真实的环境和经济成本以及树木保护的同样重要的好处。这些海报安装在公共交通地点，运送往返工作/办公室的乘客。
树环
案例简介：The average office worker in the U.S. consumes about 10,000 sheets of copy paper each year. “Pixels not Paper™” is a non-profit charitable initiative lead by Pumped For Change aimed to raise awareness about the urgent need for businesses to reduce their paper consumption. As part of the message we want to educate people about the very real environmental and economic costs of excessive paper use and the equally important benefits of tree conservation. The posters were installed in public transit locations reaching passengers on their commutes to and from work / offices.
Tree Ring
案例简介：美国的普通上班族每年消费大约 10,000 张复印纸。“像素不是纸™“这是一个由“ 促进变革 ”领导的非营利慈善倡议，旨在提高人们对企业减少纸张消费的迫切需求的认识。作为信息的一部分，我们希望教育人们过度使用纸张的非常真实的环境和经济成本以及树木保护的同样重要的好处。这些海报安装在公共交通地点，运送往返工作/办公室的乘客。
Tree Ring
案例简介：The average office worker in the U.S. consumes about 10,000 sheets of copy paper each year. “Pixels not Paper™” is a non-profit charitable initiative lead by Pumped For Change aimed to raise awareness about the urgent need for businesses to reduce their paper consumption. As part of the message we want to educate people about the very real environmental and economic costs of excessive paper use and the equally important benefits of tree conservation. The posters were installed in public transit locations reaching passengers on their commutes to and from work / offices.
树环
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Tree Ring
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基本信息
- 广告品牌： Pixels Not Paper
- 发布日期： 2013-01-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 图文
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
The average U.S. office worker will use 10,000 sheets of copy paper this year mostly to end up in desk drawers, filing cabinets and trash cans. Fortunately, it's easy to change that. Whenever possible, read documents on screen, instead of printing them. You'll be helping save money, the planet, and our trees from the unkindest cut of all.
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