Jason Wu for Brizo|短视频,图文|广告营销案例【ADGuider广告指南】

Jason Wu for Brizo

案例简介：Brizo及其唱片公司Young & Laramore宣布与著名时装设计师Jason Wu一起推出新的厨房水龙头系列。虽然这似乎是一个不太可能的配对，但该机构 (帮助创建了Brizo 2006年) 一直坚持认为Brizo不是一家水龙头公司，它是一个时尚品牌。这导致该机构于同年将该品牌介绍给一位名叫Jason Wu的年轻时装设计师。随着他的品牌崛起，Brizo也是如此。该品牌一直是他的时装秀的主要赞助商，2012年，两人通过合作为Brizo Bath系列的Jason Wu成为头条新闻。2012浴系列以其哑光黑色饰面而闻名。黑色配件在室内设计界尚不流行，但Jason和Brizo的愿景很快就流行起来，该系列立即成为经典。在今年的厨房发布会上，他们选择了同样具有开创性的东西，但与浴室系列完全不同-哑光白色饰面。以时尚为品牌核心，Y & L专注于在发布活动中实现与系列本身一样令人惊叹的愿景。该团队从Jason自己的灵感和时装周秀中汲取了线索，使用花朵展示了该系列独特的哑光白色饰面。由Young & Laramore，美国为Brizo创建的综合广告，类别内: 房子，花园。

Jason Wu for Brizo

案例简介：Brizo and its agency of record, Young & Laramore, who have announced the launch of a new kitchen faucet line with esteemed fashion designer, Jason Wu. While this may seem like an unlikely pairing, the agency (which helped create Brizo in 2006) has always maintained that Brizo isn’t a faucet company, it’s a fashion label. This led to the agency introducing the brand to a young fashion designer named Jason Wu that same year. As his label rose to prominence, so did Brizo. The brand has been a key sponsor of his runway shows, and in 2012, the two made headlines by collaborating on the Jason Wu for Brizo Bath Collection. The 2012 Bath Collection was renowned for its matte black finish. Black fittings weren’t popular yet in the interior design world, but Jason and Brizo’s vision quickly caught on and the collection became an instant classic. For the Kitchen launch this year, they chose something equally groundbreaking, but completely different from the Bath collection – a matte white finish. And with fashion at the heart of the brand, Y&L focused on bringing to life a vision as stunning as the collection itself in the launch campaign. The team took cues from Jason’s own inspiration and Fashion Week shows, using florals to showcase the collection’s distinctive matte white finish. Integrated advertisement created by Young & Laramore, United States for Brizo, within the category: House, Garden.