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Sawubona系列
案例简介：描述 在南非发生对其他非洲国民的仇外袭击之后，我们决定提醒南非，它欢迎游客的名言: SAWUBONA (我看到你)。对此的回应是SHIBOKA (我为你而存在)。为了说明我们在没有其他人的情况下是不完整的，我们从sawubona删除了 “U”，并带有标语 “我看不到U”。在第二次新闻发布会上，我们将 “I” 放在了shiboka上地面上，象征着迄今为止在暴力中被杀害或袭击的人。我们用了标语，没有你我什么都不是。# Saynotoxenphobia学分: 创意总监: Ndukwe ifeanyichhukwu Onuoha艺术总监: Olaniyi Olajuwon Marc文案作者: ndka Ebube Dike，Bukky Tijani附加学分: Emeke Ugbaja，Jide Akinlabi
Sawubona系列
案例简介：Description In the wake of the Xenophobic attacks on other African nationals in South Africa, we decided to remind South Africa, of its famous phrase with which it welcomes visitors: SAWUBONA (I SEE YOU). The response to this is SHIBOKA (I EXIST FOR YOU). To drive home the point that we are incomplete without the other, we removed 'U' from sawubona, with the tagline, I DON'T SEE U. In the second press execution, we put the 'i' in shiboka on the ground, symbolising those that have been killed or attacked so far in the violence. We used the tagline I AM NOTHING WITHOUT YOU. #SayNoToXenophobia Credits: Creative Director: Ndukwe Ifeanyichukwu Onuoha Art Director: Olaniyi Olajuwon Marc Copywriters: Ndụka Ebube Dike, Bukky Tijani Additional Credit: Emeke Ugbaja, Jide Akinlabi
Sawubona Series
案例简介：描述 在南非发生对其他非洲国民的仇外袭击之后，我们决定提醒南非，它欢迎游客的名言: SAWUBONA (我看到你)。对此的回应是SHIBOKA (我为你而存在)。为了说明我们在没有其他人的情况下是不完整的，我们从sawubona删除了 “U”，并带有标语 “我看不到U”。在第二次新闻发布会上，我们将 “I” 放在了shiboka上地面上，象征着迄今为止在暴力中被杀害或袭击的人。我们用了标语，没有你我什么都不是。# Saynotoxenphobia学分: 创意总监: Ndukwe ifeanyichhukwu Onuoha艺术总监: Olaniyi Olajuwon Marc文案作者: ndka Ebube Dike，Bukky Tijani附加学分: Emeke Ugbaja，Jide Akinlabi
Sawubona Series
案例简介：Description In the wake of the Xenophobic attacks on other African nationals in South Africa, we decided to remind South Africa, of its famous phrase with which it welcomes visitors: SAWUBONA (I SEE YOU). The response to this is SHIBOKA (I EXIST FOR YOU). To drive home the point that we are incomplete without the other, we removed 'U' from sawubona, with the tagline, I DON'T SEE U. In the second press execution, we put the 'i' in shiboka on the ground, symbolising those that have been killed or attacked so far in the violence. We used the tagline I AM NOTHING WITHOUT YOU. #SayNoToXenophobia Credits: Creative Director: Ndukwe Ifeanyichukwu Onuoha Art Director: Olaniyi Olajuwon Marc Copywriters: Ndụka Ebube Dike, Bukky Tijani Additional Credit: Emeke Ugbaja, Jide Akinlabi
Sawubona系列
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Sawubona Series
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