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冰淇淋
案例简介：99 年后，Hero 决定是时候去掉不必要的添加剂、防腐剂和糖了。利用水果的天然好处和力量。 菲茨罗伊阿姆斯特丹被选中重新定位荷兰的英雄品牌，并创建了介绍活动。挑战是讲一个真实的故事，不要用广告中常用的技巧。整个变化是由对荷兰消费者需求的深入研究推动的。考虑到有意识的生活方式和产品，伴随着有意识的饮食。 第一个新产品系列实现了这一愿景。最新增加的是在荷兰大规模引进椰子水。在荷兰市场相对较新。没有浓缩物和高钾来自然解渴。 结果: 重新引入一个象征性的品牌。在整个品牌传播过程中，努力保持水果及其产品的纯净。使用真实的产品近距离和自然。首先发布的是椰子水的广告，没有任何不必要的
冰淇淋
案例简介：After 99 years Hero decided it was time to get rid of unnecessary additives, preservatives and sugar. Making use of the natural benefits and the power of fruit. Fitzroy Amsterdam has been chosen to reposition the Hero brand in the Netherlands and create the introduction campaign. The challenge was to tell an true story and do without the usual bag of tricks used in advertising. The whole change was powered by intensive research into the needs and wants of Dutch consumers. To take in account the conscious lifestyle and products that go along with a conscious diet. The first new range of products make this vision come true. The latest addition is the large scale introduction of coconut water in the Netherlands. Which is relatively new in the Dutch market. No concentrates and high on potassium to naturally quench your thirst. The result: A reintroduction of a symbolic brand. Trying to maintain the pureness of the fruit and it's products throughout the brand communications. Using real products up close and natural. Released first is the commercial for coconut water without any unnecessary
Ice Cream
案例简介：99 年后，Hero 决定是时候去掉不必要的添加剂、防腐剂和糖了。利用水果的天然好处和力量。 菲茨罗伊阿姆斯特丹被选中重新定位荷兰的英雄品牌，并创建了介绍活动。挑战是讲一个真实的故事，不要用广告中常用的技巧。整个变化是由对荷兰消费者需求的深入研究推动的。考虑到有意识的生活方式和产品，伴随着有意识的饮食。 第一个新产品系列实现了这一愿景。最新增加的是在荷兰大规模引进椰子水。在荷兰市场相对较新。没有浓缩物和高钾来自然解渴。 结果: 重新引入一个象征性的品牌。在整个品牌传播过程中，努力保持水果及其产品的纯净。使用真实的产品近距离和自然。首先发布的是椰子水的广告，没有任何不必要的
Ice Cream
案例简介：After 99 years Hero decided it was time to get rid of unnecessary additives, preservatives and sugar. Making use of the natural benefits and the power of fruit. Fitzroy Amsterdam has been chosen to reposition the Hero brand in the Netherlands and create the introduction campaign. The challenge was to tell an true story and do without the usual bag of tricks used in advertising. The whole change was powered by intensive research into the needs and wants of Dutch consumers. To take in account the conscious lifestyle and products that go along with a conscious diet. The first new range of products make this vision come true. The latest addition is the large scale introduction of coconut water in the Netherlands. Which is relatively new in the Dutch market. No concentrates and high on potassium to naturally quench your thirst. The result: A reintroduction of a symbolic brand. Trying to maintain the pureness of the fruit and it's products throughout the brand communications. Using real products up close and natural. Released first is the commercial for coconut water without any unnecessary
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