20Liters_Bottles|海报/平面|广告营销案例【ADGuider广告指南】

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20Liters_Bottles

案例简介：为了为卢旺达的清洁用水努力筹集资金，大急流城总部设在 20 升的国际水慈善机构与当地广告和设计机构 “额外信贷项目” (ECP) 合作, 为水而走。预期的活动提前发布了一些策略广告，包括户外、印刷宣传、服装和替代媒体。周六的活动吸引了成群结队的人来到市中心的 Ah-Nab-Awen，在那里，参与者开始了他们与格兰德河一起的 1.5 英里路线。步行的人被鼓励带着一艘船在 ¾ 英里处装满水，体验为水而行走的斗争。

20Liters_Bottles

案例简介：In an effort to fundraise for clean water efforts in Rwanda, Grand Rapids’ based international water charity, 20 Liters, partnered with local advertising and design agency, Extra Credit Projects (ECP), to Walk for Water. The anticipated event was advertised in advance with a number of tactics, including outdoor, print collateral, apparel and alternative media. The event on Saturday brought crowds of people to downtown’s Ah-Nab-Awen, where participants began their 1.5 mile course along with Grand River. Those who walked were encouraged to bring a vessel to fill with water at the ¾ mile mark to experience the struggle of walking for water.