本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
新娘
案例简介：BriefWithProjectedOutcomes 我们用表演艺术来代表头皮屑的原因 -- 在这种情况下，是压力 -- 并将问题具体化，而不是通常枯燥的科学事实。不列出事实和数据有助于我们规避信息传递的限制 -- 当全球工作需要在 90 多个国家播出时，这一点尤其重要。 简要解释 它发生在一个像布托一样的世界。一切都是黑暗的。婚礼钟声预示着一个白色的新娘。一个女人没有什么可以取悦。让婚礼变得完美。这种从未有过的感觉随着婚礼钟声的扭曲而增加。新娘崩溃了。这些花不够好。我们感到不安。我们后退。我们开始撤退。当相机从场景中飞走时，事情很快就进入了视角。白对黑。头发上的头皮屑。“压力会导致头皮屑，” 标题解释道。清除!-当瓶子把问题解决时，喊出解决方案。 EntrySummary 布托是一种后现代的日本舞蹈/身体表现形式，没有什么规则，但却是一种独特的视觉形式 -- 它的表演者通常在与平原表演时被涂成白色, 或者至少是斯巴达，黑色背景。它有时利用超控制的动作和怪异的动作和表达来传达一种感觉。在日本以外，它出现在东南亚的不同艺术节上。它鲜明、令人震惊的视觉效果和令人不安的物理解释非常自然地被用来引导某些情绪 -- 比如压力。
新娘
案例简介：BriefWithProjectedOutcomes We used performance art to represent the cause of dandruff–in this case, stress–as well as to personify the problem, instead of the usual dry scientific facts. Not listing facts and figures helps us circumvent messaging limitations–especially important when it’s global work that needs to be aired in 90 over countries. BriefExplanation It takes place in a Butoh-like world. All is dark. Wedding bells herald a bride in white. A woman nothing can please. Getting that wedding to be just perfect. The feeling that it never is, increases with the distortion of the wedding bells. The bride has a breakdown. The flowers are not good enough. We feel uneasy. We back up. We begin our retreat. As the camera flies away from the scene, things soon come into perspective. The white against black. Dandruff on a head of hair. “Stress causes dandruff,” explains the titles. CLEAR! – shouts the solution, as the bottle blots out the problem. EntrySummary Butoh is a post-modern Japanese form of dance/physical expression with little rules but a distinct visual form – its performers are usually painted white all over while performing against a plain, or at least Spartan, black backdrop. It sometimes utilises hyper-controlled motions and grotesque movements and expressions to convey a feeling. Outside of Japan, it is present in different arts festivals in Southeast Asia. Its stark, shocking visuals and discomfiting physical interpretations are used to channel certain emotions – such as stress – very naturally.
Bridezilla
案例简介：BriefWithProjectedOutcomes 我们用表演艺术来代表头皮屑的原因 -- 在这种情况下，是压力 -- 并将问题具体化，而不是通常枯燥的科学事实。不列出事实和数据有助于我们规避信息传递的限制 -- 当全球工作需要在 90 多个国家播出时，这一点尤其重要。 简要解释 它发生在一个像布托一样的世界。一切都是黑暗的。婚礼钟声预示着一个白色的新娘。一个女人没有什么可以取悦。让婚礼变得完美。这种从未有过的感觉随着婚礼钟声的扭曲而增加。新娘崩溃了。这些花不够好。我们感到不安。我们后退。我们开始撤退。当相机从场景中飞走时，事情很快就进入了视角。白对黑。头发上的头皮屑。“压力会导致头皮屑，” 标题解释道。清除!-当瓶子把问题解决时，喊出解决方案。 EntrySummary 布托是一种后现代的日本舞蹈/身体表现形式，没有什么规则，但却是一种独特的视觉形式 -- 它的表演者通常在与平原表演时被涂成白色, 或者至少是斯巴达，黑色背景。它有时利用超控制的动作和怪异的动作和表达来传达一种感觉。在日本以外，它出现在东南亚的不同艺术节上。它鲜明、令人震惊的视觉效果和令人不安的物理解释非常自然地被用来引导某些情绪 -- 比如压力。
Bridezilla
案例简介：BriefWithProjectedOutcomes We used performance art to represent the cause of dandruff–in this case, stress–as well as to personify the problem, instead of the usual dry scientific facts. Not listing facts and figures helps us circumvent messaging limitations–especially important when it’s global work that needs to be aired in 90 over countries. BriefExplanation It takes place in a Butoh-like world. All is dark. Wedding bells herald a bride in white. A woman nothing can please. Getting that wedding to be just perfect. The feeling that it never is, increases with the distortion of the wedding bells. The bride has a breakdown. The flowers are not good enough. We feel uneasy. We back up. We begin our retreat. As the camera flies away from the scene, things soon come into perspective. The white against black. Dandruff on a head of hair. “Stress causes dandruff,” explains the titles. CLEAR! – shouts the solution, as the bottle blots out the problem. EntrySummary Butoh is a post-modern Japanese form of dance/physical expression with little rules but a distinct visual form – its performers are usually painted white all over while performing against a plain, or at least Spartan, black backdrop. It sometimes utilises hyper-controlled motions and grotesque movements and expressions to convey a feeling. Outside of Japan, it is present in different arts festivals in Southeast Asia. Its stark, shocking visuals and discomfiting physical interpretations are used to channel certain emotions – such as stress – very naturally.
新娘
暂无简介
Bridezilla
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
