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莱斯尼娜的三个瑞典人
案例简介：当地家具商人莱斯尼娜 (Lesnina) 向宜家 (Ikea) 致意一系列广告，公众立即将其标记为传奇。让我们面对现实吧。很难与宜家等全球巨头竞争。但事实证明，这并非不可能。斯洛文尼亚家具商人莱斯尼娜 (Lesnina) 学会了全球竞争，可以成为创造力和幽默感的绝佳跳板。几十年来，意大利、奥地利和克罗地亚的宜家全天购物是斯洛文尼亚家居装饰文化的一部分。自然，宜家在斯洛文尼亚的开业预计将是2021年的活动。在宜家盛大开业的当天，在市场上已有70多年历史的市场领导者Lesnina发起了一场活动，使宜家斯洛文尼亚的开业蒙上了阴影。斯洛文尼亚DDB为Lesnina制作的电影广告，类别为: 零售服务。
莱斯尼娜的三个瑞典人
案例简介：Local furniture merchant Lesnina greets Ikea with a series of ads that the public immediately labeled as legendary. Let's face it. It's hard to compete with global giants, such as Ikea. But as it turns out, it is not impossible. Lesnina, established slovenian furniture merchant, learned global competition can be a great springboard for creativity and humor. For decades, all-day-shopping-trips to Ikea in Italy, Austria and Croatia were a part of Slovenian home decoration culture. Naturally, Ikea’s opening in Slovenia, was expected to be THE event of 2021. On the day of Ikea’s grand opening, Lesnina, market leader that has been present on the market for more than 70 years, launched a campaign that overshadowed the opening of Ikea Slovenia. Film advertisement created by DDB, Slovenia for Lesnina, within the category: Retail Services.
Three Swedes in Lesnina
案例简介：当地家具商人莱斯尼娜 (Lesnina) 向宜家 (Ikea) 致意一系列广告，公众立即将其标记为传奇。让我们面对现实吧。很难与宜家等全球巨头竞争。但事实证明，这并非不可能。斯洛文尼亚家具商人莱斯尼娜 (Lesnina) 学会了全球竞争，可以成为创造力和幽默感的绝佳跳板。几十年来，意大利、奥地利和克罗地亚的宜家全天购物是斯洛文尼亚家居装饰文化的一部分。自然，宜家在斯洛文尼亚的开业预计将是2021年的活动。在宜家盛大开业的当天，在市场上已有70多年历史的市场领导者Lesnina发起了一场活动，使宜家斯洛文尼亚的开业蒙上了阴影。斯洛文尼亚DDB为Lesnina制作的电影广告，类别为: 零售服务。
Three Swedes in Lesnina
案例简介：Local furniture merchant Lesnina greets Ikea with a series of ads that the public immediately labeled as legendary. Let's face it. It's hard to compete with global giants, such as Ikea. But as it turns out, it is not impossible. Lesnina, established slovenian furniture merchant, learned global competition can be a great springboard for creativity and humor. For decades, all-day-shopping-trips to Ikea in Italy, Austria and Croatia were a part of Slovenian home decoration culture. Naturally, Ikea’s opening in Slovenia, was expected to be THE event of 2021. On the day of Ikea’s grand opening, Lesnina, market leader that has been present on the market for more than 70 years, launched a campaign that overshadowed the opening of Ikea Slovenia. Film advertisement created by DDB, Slovenia for Lesnina, within the category: Retail Services.
莱斯尼娜的三个瑞典人
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Three Swedes in Lesnina
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