Since day one, Al-Futtaim IKEA has been dedicated to creating furniture for people, but it often ends up being taken by their beloved pets. Al-Futtaim IKEA is excited to announce the launch of its much-anticipated pet collection, turning the tables with a playful twist: it’s time for humans to take their pets' items. In collaboration with Memac Ogilvy, Al-Futtaim IKEA introduces the new UTSÅDD pet collection with a clever campaign that highlights the universal truth of pets taking over our furniture. Now, it’s our turn to give them a taste of their own medicine. The campaign extends to YouTube, Instagram, and TikTok, where Al-Futtaim IKEA aims to create a sense of community and humor on the internet, bringing families together – pets included. Once again, Al-Futtaim IKEA hits the mark with its unique wit and charm, speaking to the entire family. The UTSÅDD Pet Collection is now available at Al-Futtaim IKEA stores across the UAE, offering a range of products that cater to pets' comfort and needs while allowing humans to enjoy their own spaces too.