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陌生事物 AR 门户镜头
案例简介：人们对《陌生人的事情》第二季的期望很高，该剧主导了全球流行文化。网飞怎么能满足这个庞大的粉丝群？ 我们的解决方案是 Snapchat 有史以来的第一个门户镜头，以前所未有的规模将粉丝带入他们的痴迷中。各地的用户通过 AR 门走进陌生事物的世界，在物理上探索一个房间来寻找隐藏的回报。尽管镜头很新奇，但对接受 AR 行为训练的 Snapchatters 来说，太空导航是直观的。 第二季发布当天，门户镜头在网飞的主要市场运行，覆盖了 Snapchat 全球 35% 的市场受众。体验门户镜头提升了用户观看该节目的意图。它取得了突破性的地位，为 AR 营销设定了新的标准，并重新定义了将粉丝带入品牌世界的意义。
陌生事物 AR 门户镜头
案例简介：Expectation was sky-high leading into Stranger Things Season 2, a show that was dominating global pop culture. How could Netflix satisfy this massive fan base? Our solution was Snapchat's first ever Portal Lens, bringing fans inside their obsession like never before, at scale. Users everywhere walked through an AR door into the world of Stranger Things, physically exploring a room to find hidden payoffs. Despite the novelty of the Lens, navigating the space was intuitive to Snapchatters, who are trained in AR behavior. The Portal Lens ran in Netflix’s key markets the day Season 2 launched, reaching 35% of Snapchat’s global in-market audience. Experiencing the Portal Lens lifted users' intent to watch the show. And it achieved breakthrough status, setting a new standard for AR marketing, and redefining what it means to bring fans inside the world of a brand.
Stranger Things AR Portal Lens
案例简介：人们对《陌生人的事情》第二季的期望很高，该剧主导了全球流行文化。网飞怎么能满足这个庞大的粉丝群？ 我们的解决方案是 Snapchat 有史以来的第一个门户镜头，以前所未有的规模将粉丝带入他们的痴迷中。各地的用户通过 AR 门走进陌生事物的世界，在物理上探索一个房间来寻找隐藏的回报。尽管镜头很新奇，但对接受 AR 行为训练的 Snapchatters 来说，太空导航是直观的。 第二季发布当天，门户镜头在网飞的主要市场运行，覆盖了 Snapchat 全球 35% 的市场受众。体验门户镜头提升了用户观看该节目的意图。它取得了突破性的地位，为 AR 营销设定了新的标准，并重新定义了将粉丝带入品牌世界的意义。
Stranger Things AR Portal Lens
案例简介：Expectation was sky-high leading into Stranger Things Season 2, a show that was dominating global pop culture. How could Netflix satisfy this massive fan base? Our solution was Snapchat's first ever Portal Lens, bringing fans inside their obsession like never before, at scale. Users everywhere walked through an AR door into the world of Stranger Things, physically exploring a room to find hidden payoffs. Despite the novelty of the Lens, navigating the space was intuitive to Snapchatters, who are trained in AR behavior. The Portal Lens ran in Netflix’s key markets the day Season 2 launched, reaching 35% of Snapchat’s global in-market audience. Experiencing the Portal Lens lifted users' intent to watch the show. And it achieved breakthrough status, setting a new standard for AR marketing, and redefining what it means to bring fans inside the world of a brand.
陌生事物 AR 门户镜头
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Stranger Things AR Portal Lens
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