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180 频道电视身份
案例简介：简要解释 Canal 180 不仅仅是另一个电视频道。这是一个创新的开源多平台项目 (网络、网络和移动)，解决了媒体界的永久变化。那么，我们如何吸引和庆祝同时消费多个屏幕的观众呢？ 描述客户的简报 简报会旨在为全球开源电视频道创造一个身份，该频道是关于新一代文化和创意产品的。一个致力于人才和创造力的独立品牌，基于开源模式，没有面孔、记者、工作室或电视主持人。创作者和他们的作品起主导作用。 描述你是如何到达最终设计的 180 频道的多屏幕是一个标志性的视觉系统，而不仅仅是一个角落徽章。它是频道的实际结构 -- 内容、标识和自我促销片段的独特矩阵 (也是用户通过 openID 生成的), 灵感来自状态/信息字段，带有屏幕 DNA (RGB) 的彩色点头。 表明市场的结果有多成功: 180 频道已经实现: + 16,750 Facebook 粉丝 + 1.2 帖子浏览量 Facebook + 290,000 YouTube + 600 视频 + 每月 10,752 独特观众 + 大约 10,000 用户应用 iPhone 和 iPad 电视覆盖范围: + 600,000 家 + 200 万人
180 频道电视身份
案例简介：Brief Explanation Canal 180 it is not just another TV channel. It is an innovative open source multi-platform project (network, web and mobile) that addresses the permanent changes in the media world. So how do we engage and celebrate this audience that consumes a plurality of screens simultaneously? Describe the brief from the client The briefing was to create an identity for a worldwide open source TV channel that is about a new generation of cultural and creative production. An independent brand, committed to talent and creativity, based on an open source model, without faces, reporters, studios or TV hosts. The creators and their work have the leading role. Description of how you arrived at the final design The multi-screens of Channel 180 is an iconic visual system and not just a corner badge. It is actual fabric for the channel - a distinctive matrix for content, idents and self-promotional pieces (also user generated via openID), inspired by status/message fields with a chromatic nod to screen's DNA (RGB). Indication of how successful the outcome was in the market: 180 Channel has achieved: + 16,750 Facebook fans + 1.2m post views Facebook + 290,000 YouTube + 600 videos + 10,752 unique viewers per month + Aproximately 10,000 users App iPhone and iPad TV Coverage: + 600,000 homes + 2m people
180 CHANNEL TV IDENTITY
案例简介：简要解释 Canal 180 不仅仅是另一个电视频道。这是一个创新的开源多平台项目 (网络、网络和移动)，解决了媒体界的永久变化。那么，我们如何吸引和庆祝同时消费多个屏幕的观众呢？ 描述客户的简报 简报会旨在为全球开源电视频道创造一个身份，该频道是关于新一代文化和创意产品的。一个致力于人才和创造力的独立品牌，基于开源模式，没有面孔、记者、工作室或电视主持人。创作者和他们的作品起主导作用。 描述你是如何到达最终设计的 180 频道的多屏幕是一个标志性的视觉系统，而不仅仅是一个角落徽章。它是频道的实际结构 -- 内容、标识和自我促销片段的独特矩阵 (也是用户通过 openID 生成的), 灵感来自状态/信息字段，带有屏幕 DNA (RGB) 的彩色点头。 表明市场的结果有多成功: 180 频道已经实现: + 16,750 Facebook 粉丝 + 1.2 帖子浏览量 Facebook + 290,000 YouTube + 600 视频 + 每月 10,752 独特观众 + 大约 10,000 用户应用 iPhone 和 iPad 电视覆盖范围: + 600,000 家 + 200 万人
180 CHANNEL TV IDENTITY
案例简介：Brief Explanation Canal 180 it is not just another TV channel. It is an innovative open source multi-platform project (network, web and mobile) that addresses the permanent changes in the media world. So how do we engage and celebrate this audience that consumes a plurality of screens simultaneously? Describe the brief from the client The briefing was to create an identity for a worldwide open source TV channel that is about a new generation of cultural and creative production. An independent brand, committed to talent and creativity, based on an open source model, without faces, reporters, studios or TV hosts. The creators and their work have the leading role. Description of how you arrived at the final design The multi-screens of Channel 180 is an iconic visual system and not just a corner badge. It is actual fabric for the channel - a distinctive matrix for content, idents and self-promotional pieces (also user generated via openID), inspired by status/message fields with a chromatic nod to screen's DNA (RGB). Indication of how successful the outcome was in the market: 180 Channel has achieved: + 16,750 Facebook fans + 1.2m post views Facebook + 290,000 YouTube + 600 videos + 10,752 unique viewers per month + Aproximately 10,000 users App iPhone and iPad TV Coverage: + 600,000 homes + 2m people
180 频道电视身份
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180 CHANNEL TV IDENTITY
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