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珊瑚公墓
案例简介：红海珊瑚礁正在以惊人的速度被杀死，70% 已经死亡。绿党想让公众，尤其是珊瑚礁游客,意识到惊人的破坏速度和保护的紧迫性。我们的见解是，许多人不相信这么多的珊瑚已经死亡。我们的策略是在实际时间和地点与人交流珊瑚死去的地方是为了让人们意识到毁灭及其在其命运中的作用。我们在红海北部创建了一个由 75 个浮动坟墓组成的 “珊瑚公墓” 的环境设施海滩。坟墓上有死去珊瑚礁的名字。该装置是在旅游旺季针对造成损害的短期游客创建的
珊瑚公墓
案例简介：The Red Sea Coral Reef is being killed at an alarming rate 70% is dead.The Green Party wanted to make the general public, especially reef tourists, aware of the alarming rate of destruction and the urgency of conservation.Our insight is that many people fail to believe that so much of the coral is dead.Our strategy was to communicate to people at the actual time and place where the coral had died in order to create awareness of the destruction and their role in its fate.We created an environmental installation of a 'coral cemetery' consisting of 75 floating graves on the site of the Northern Red Sea beach. The graves carried the names of coral reefs that had died. The installation was created during the heavy tourist season targeting the short-term tourists who create the damage
The Coral Cemetery
案例简介：红海珊瑚礁正在以惊人的速度被杀死，70% 已经死亡。绿党想让公众，尤其是珊瑚礁游客,意识到惊人的破坏速度和保护的紧迫性。我们的见解是，许多人不相信这么多的珊瑚已经死亡。我们的策略是在实际时间和地点与人交流珊瑚死去的地方是为了让人们意识到毁灭及其在其命运中的作用。我们在红海北部创建了一个由 75 个浮动坟墓组成的 “珊瑚公墓” 的环境设施海滩。坟墓上有死去珊瑚礁的名字。该装置是在旅游旺季针对造成损害的短期游客创建的
The Coral Cemetery
案例简介：The Red Sea Coral Reef is being killed at an alarming rate 70% is dead.The Green Party wanted to make the general public, especially reef tourists, aware of the alarming rate of destruction and the urgency of conservation.Our insight is that many people fail to believe that so much of the coral is dead.Our strategy was to communicate to people at the actual time and place where the coral had died in order to create awareness of the destruction and their role in its fate.We created an environmental installation of a 'coral cemetery' consisting of 75 floating graves on the site of the Northern Red Sea beach. The graves carried the names of coral reefs that had died. The installation was created during the heavy tourist season targeting the short-term tourists who create the damage
珊瑚公墓
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The Coral Cemetery
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基本信息
- 广告战役： #The Coral Cemetery#
- 广告品牌： Red Coral Reef
- 发布日期： 2009-06-01
- 行业领域： 其他
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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