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制造商的标志
案例简介：马克将它与杰夫 · 贝德纳兹执导的卡维尔和马塔林鸡尾酒会活动相结合 随着选举季节的升温，2012 加入马克鸡尾酒会是一个战略举措，证明它比克服政治分歧更有吸引力。通过机构 Doe Anderson 发起的新的数字运动在导演杰夫 · 贝德纳兹主持的一系列景点中，展示了政治上截然不同的夫妇詹姆斯 · 卡维尔和玛丽 · 马塔林。 当卡维尔和马塔林对他们政治上不同的观点进行俏皮的口头争吵时，小插曲的魅力最终聚集在一起，爱上了一杯伟大的鸡尾酒。在每 15 点结束时，观众被邀请参加聚会 http://www.makersmark.com/#cocktail-party 。正如网站上提到的: 尽管今天美国发生了一些琐碎的争吵和政治上的失望，我们还是决定把事情搞混。今年，Maker's Mark 支持一个我们都感觉不错的派对 -- 鸡尾酒派对!观看竞选开球: http://bit.ly/markersdirectorz Director 主任贝德纳兹说，能和詹姆斯 · 卡维尔和玛丽 · 马塔林一起参加这次竞选是一种真正的快乐。他们是如此的尖锐和滑稽 -- 他们相互的钦佩和热爱在辩论中闪耀。该机构的创意与美国最著名的政治夫妇完美结合。我的角色是创造一个环境，让他们可以做他们最擅长的事情。 这种环境的一部分，在竞选中没有提到，是拍摄地点的选择: 新奥尔良经典而美丽的 arnauds 餐厅。正是在这个历史悠久的地方，卡维尔和马塔林庆祝了他们的婚礼招待会，在那里，几代人以来，总统、政要和各种政治人物都举起了酒杯。
制造商的标志
案例简介：Makers Mark Mixes It Up With Carville & Matalin Cocktail Party Campaign Directed by Jeff Bednarz As election season heats up, joining the Makers Mark Cocktail Party 2012 is a strategic move that proves far more appealing than conquering the political divide. The new digital campaign via agency Doe Anderson features politically diametric couple James Carville and Mary Matalin in a series of spots helmed by Directorz Jeff Bednarz. The vignettes charm as Carville and Matalin engage in playful verbal sparring over their politically disparate views, ultimately coming together over the love of a great cocktail. At the conclusion of each :15 spot, viewers are invited to join the party at http://www.makersmark.com/#cocktail-party. As noted on the website: With all the petty squabbling and political disappointments in America today, we've decided to mix things up. This year, Maker's Mark is supporting the one party we can all feel good about - The Cocktail Party! To view the campaign kick-off: http://bit.ly/markersdirectorz It was a true pleasure to work with James Carville and Mary Matalin on this campaign, says Director Bednarz. They are so sharp and hilarious -- their mutual admiration and love shines through the debate. The agency creative was perfectly married with Americas best-known political couple. My role was to create an environment where they could do what they do best. Part of this environment, unnamed in the campaign, was the selection of the shoot location: the classic and beautiful Arnauds restaurant in New Orleans. It was at this historic establishment that Carville and Matalin celebrated their wedding reception, and where presidents, dignitaries and politicos of all stripes have raised a glass for generations.
Maker's Mark
案例简介：马克将它与杰夫 · 贝德纳兹执导的卡维尔和马塔林鸡尾酒会活动相结合 随着选举季节的升温，2012 加入马克鸡尾酒会是一个战略举措，证明它比克服政治分歧更有吸引力。通过机构 Doe Anderson 发起的新的数字运动在导演杰夫 · 贝德纳兹主持的一系列景点中，展示了政治上截然不同的夫妇詹姆斯 · 卡维尔和玛丽 · 马塔林。 当卡维尔和马塔林对他们政治上不同的观点进行俏皮的口头争吵时，小插曲的魅力最终聚集在一起，爱上了一杯伟大的鸡尾酒。在每 15 点结束时，观众被邀请参加聚会 http://www.makersmark.com/#cocktail-party 。正如网站上提到的: 尽管今天美国发生了一些琐碎的争吵和政治上的失望，我们还是决定把事情搞混。今年，Maker's Mark 支持一个我们都感觉不错的派对 -- 鸡尾酒派对!观看竞选开球: http://bit.ly/markersdirectorz Director 主任贝德纳兹说，能和詹姆斯 · 卡维尔和玛丽 · 马塔林一起参加这次竞选是一种真正的快乐。他们是如此的尖锐和滑稽 -- 他们相互的钦佩和热爱在辩论中闪耀。该机构的创意与美国最著名的政治夫妇完美结合。我的角色是创造一个环境，让他们可以做他们最擅长的事情。 这种环境的一部分，在竞选中没有提到，是拍摄地点的选择: 新奥尔良经典而美丽的 arnauds 餐厅。正是在这个历史悠久的地方，卡维尔和马塔林庆祝了他们的婚礼招待会，在那里，几代人以来，总统、政要和各种政治人物都举起了酒杯。
Maker's Mark
案例简介：Makers Mark Mixes It Up With Carville & Matalin Cocktail Party Campaign Directed by Jeff Bednarz As election season heats up, joining the Makers Mark Cocktail Party 2012 is a strategic move that proves far more appealing than conquering the political divide. The new digital campaign via agency Doe Anderson features politically diametric couple James Carville and Mary Matalin in a series of spots helmed by Directorz Jeff Bednarz. The vignettes charm as Carville and Matalin engage in playful verbal sparring over their politically disparate views, ultimately coming together over the love of a great cocktail. At the conclusion of each :15 spot, viewers are invited to join the party at http://www.makersmark.com/#cocktail-party. As noted on the website: With all the petty squabbling and political disappointments in America today, we've decided to mix things up. This year, Maker's Mark is supporting the one party we can all feel good about - The Cocktail Party! To view the campaign kick-off: http://bit.ly/markersdirectorz It was a true pleasure to work with James Carville and Mary Matalin on this campaign, says Director Bednarz. They are so sharp and hilarious -- their mutual admiration and love shines through the debate. The agency creative was perfectly married with Americas best-known political couple. My role was to create an environment where they could do what they do best. Part of this environment, unnamed in the campaign, was the selection of the shoot location: the classic and beautiful Arnauds restaurant in New Orleans. It was at this historic establishment that Carville and Matalin celebrated their wedding reception, and where presidents, dignitaries and politicos of all stripes have raised a glass for generations.
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