Maker’s Mark ® Bourbon is proud to announce the launch of its new global brand campaign , “Make Your Mark,” which creates a singular lens for all aspects of brand building the world over. The campaign launch is a defining moment as Maker’s Mark pursues its ambition to become an iconic global American whisky brand, expanding on its strong leadership position in North America. “ Make Your Mark ” is rooted in the brand’s p ur pose - driv en mindset and values that have been consistent since its founding in 1953. T he campaign serv es to inspir e others to ask , “what if?” and challenge convention to make their mark in the world , much like Maker’s Mark has within the American whiskey industry. To us at Maker’s Mark, this is more than just a campaign; it’s our entire brand ethos and experience,” said KK Hall, Global Brand Vice Presiden t of Maker's Mark . “When our founders Bill Sr. and Margie Samuels created Maker’s Mark in 1953, they didn’t just want to make another bourbon – they wanted to make a better bourbon. And they were brave enough to push conventional boundaries to craft something they were proud to share. That spirit lives on in everything we do, and we’re excited for the ‘ Make Your Mark ’ campaign to be a beacon of this mindset for whisky fans around the world.” They Say – the debut film content of the brand campaign – delivers bold, cinematic creative unlike anything else in the American whiskey category, while reinforcing the handmade nature that has always differentiated Maker’s Mark . “They Say” offers a cinematic compilation of vignettes showcasing the possibility that awaits when we break from conventional wisdom in pursuit of progress . Debuting in the United States today, followed by Canada in August and a global rollout in 2024 , the hero film will take 30 - second , 15 - second and six - second forms for use in television, over- the-top media (e.g. Hulu, Roku), online video (e.g. YouTube), digital and social media. The creative was developed by Leo Burnett under the leadership of Executive Creative Director Sam Shepard.