Beauty Tips by Reshma|短视频|广告营销案例【ADGuider广告指南】

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Reshma 的美容秘诀

案例简介：条目摘要在印度，几乎每天都有一个愤怒的男人往女友或妻子脸上泼酸。每年报告的酸袭击案件超过 1000 起。印度最高法院自 2013年以来禁止了酸的场外销售。然而，酸很容易获得 -- 任何人都可以去购买厕所清洁酸，没有任何问题，一升只需 1 美元或更少。简要解释酸攻击幸存者 Reshma 在一系列名为 “Reshma 的美容秘诀” 的美容博客中分享美容秘诀。每个 vlog 的结尾都有一个请求，要求人群在给印度总理的请愿书上签名，请愿书上要求强制执行非处方销售酸的禁令。

Reshma 的美容秘诀

案例简介：Entry Summary In India, almost every day an angry man throws acid on his girlfriend’s or wife’s face. Over 1000 cases of acid attacks are reported every year. The Supreme Court of India has banned over-the-counter sale of acid since 2013. Yet acid is easily available – anyone can go and purchase toilet cleaning acids without any questions asked and for just USD 1 or less for a litre. Brief Explanation Reshma, an acid attack survivor shares beauty tips in a series of beauty vlogs called ‘Beauty Tips by Reshma’. Each vlog ends with a plea to crowd source signatures on a petition addressed to the Prime Minister of India for enforcing the ban on over-the-counter sale of acid.