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Solidary 教程
案例简介：项目: 03:04:03 视听项目，包括 4.41 、 4.02 、 20 、 10 和 6 等版本，以及可下载的电子书。 SOLIDARY 教程 乐施会正在通过其 “团结教程” (Tiempo BBDO 创建的数字内容计划) 提高人们对饮用水缺乏的认识。 缺乏饮用水杀死的儿童多于战争、疟疾、艾滋病和交通事故。然而，这是互联网上几乎没有人感兴趣的事情。“如何” 视频仍然是互联网上最受欢迎的内容之一。通过这种学习，Tiempo BBDO 决定创建一系列持续超过三个小时的交互式视频教程，用户可以在其中体验他们的日常生活。 为了向我们展示 Mafe，一种典型的塞内加尔菜肴是如何制作的，我们的主角不得不在准备饮用水的中途出去，因为他们的村子里没有。在主角取水的近 3 个小时里, 视频的观众可以跳过这三个小时，看看最终的食谱，或者通过发送捐赠或签名来改变情况，以此向政府施压。 除了食谱之外，在这场运动中，观众还可以学习如何玩瓦里，这是布基纳法索的一个典型游戏。在这种情况下，相机不得不等待，而玩游戏的女孩做他们的日常家务: 帮助他们的母亲去喝水, 这项任务也需要三个多小时，因为他们必须从村子外面收集水。 乐施会的目标是多方面的: 让人们意识到乐施会试图处理的问题，收集签名作为向政府施加压力的一种方式, 筹集资金，并创建对我们的目标受众非常有用的内容。 “团结教程” 在布基纳法索和塞内加尔拍摄了几天。内容计划有超过三个小时的视听项目，有 4.41 “、 4.02” 、 20 “、 10” 和 6 ”版本，以及可下载的电子书。
Solidary 教程
案例简介：Items: 03:04:03² audiovisual item with 4.41", 4.02², 20², 10² and 6² etc. versions, as well as downloadable e-books. SOLIDARY TUTORIALS Oxfam Intermón is creating awareness about the lack of access to drinking water with its “Solidary Tutorials”, a digital content plan created by Tiempo BBDO. Lack of access to drinking water kills more children than war, malaria, AIDS and traffic accidents together. However, this is something that hardly interests anybody on the Internet. “How to” videos continue to be among the most sought after contents on the Internet. With this learning Tiempo BBDO decided to create a series of interactive video tutorials lasting more than three hours, in which users can experience their day-to-day life. To show us how Mafe, a typical Senegalese dish, is made, our protagonists had to go out halfway through the preparation for drinking water because there wasn’t any in their village. During the almost 3 hours that it took the protagonists to go for water, viewers of the video can either skip these three hours and see the final recipe or change the situation by sending a donation or a signature as a way to put pressure on the government. As well as recipes, in the campaign, viewers can also learn how to play Wari, a typical game from Burkina Faso. In this case, the camera had to wait while the girls playing the game did their daily chores: helping their mothers by going for drinking water, a task that also takes more than three hours as they had to go and collect the water from outside the village. The objective from Oxfam Intermon was multiple: to create awareness among people about the problems that Oxfam Intermón tries to deal with, to collect signatures as a way of putting pressure on the government, to raise funds and also to create content that is really useful for our target audience. “Solidary Tutorials” was filmed over several days in Burkina Faso and Senegal. The content plan has audiovisual items of more than three hours with 4.41", 4.02", 20”, 10” and 6” versions as well as downloadable e-books.
Solidary Tutorials
案例简介：项目: 03:04:03 视听项目，包括 4.41 、 4.02 、 20 、 10 和 6 等版本，以及可下载的电子书。 SOLIDARY 教程 乐施会正在通过其 “团结教程” (Tiempo BBDO 创建的数字内容计划) 提高人们对饮用水缺乏的认识。 缺乏饮用水杀死的儿童多于战争、疟疾、艾滋病和交通事故。然而，这是互联网上几乎没有人感兴趣的事情。“如何” 视频仍然是互联网上最受欢迎的内容之一。通过这种学习，Tiempo BBDO 决定创建一系列持续超过三个小时的交互式视频教程，用户可以在其中体验他们的日常生活。 为了向我们展示 Mafe，一种典型的塞内加尔菜肴是如何制作的，我们的主角不得不在准备饮用水的中途出去，因为他们的村子里没有。在主角取水的近 3 个小时里, 视频的观众可以跳过这三个小时，看看最终的食谱，或者通过发送捐赠或签名来改变情况，以此向政府施压。 除了食谱之外，在这场运动中，观众还可以学习如何玩瓦里，这是布基纳法索的一个典型游戏。在这种情况下，相机不得不等待，而玩游戏的女孩做他们的日常家务: 帮助他们的母亲去喝水, 这项任务也需要三个多小时，因为他们必须从村子外面收集水。 乐施会的目标是多方面的: 让人们意识到乐施会试图处理的问题，收集签名作为向政府施加压力的一种方式, 筹集资金，并创建对我们的目标受众非常有用的内容。 “团结教程” 在布基纳法索和塞内加尔拍摄了几天。内容计划有超过三个小时的视听项目，有 4.41 “、 4.02” 、 20 “、 10” 和 6 ”版本，以及可下载的电子书。
Solidary Tutorials
案例简介：Items: 03:04:03² audiovisual item with 4.41", 4.02², 20², 10² and 6² etc. versions, as well as downloadable e-books. SOLIDARY TUTORIALS Oxfam Intermón is creating awareness about the lack of access to drinking water with its “Solidary Tutorials”, a digital content plan created by Tiempo BBDO. Lack of access to drinking water kills more children than war, malaria, AIDS and traffic accidents together. However, this is something that hardly interests anybody on the Internet. “How to” videos continue to be among the most sought after contents on the Internet. With this learning Tiempo BBDO decided to create a series of interactive video tutorials lasting more than three hours, in which users can experience their day-to-day life. To show us how Mafe, a typical Senegalese dish, is made, our protagonists had to go out halfway through the preparation for drinking water because there wasn’t any in their village. During the almost 3 hours that it took the protagonists to go for water, viewers of the video can either skip these three hours and see the final recipe or change the situation by sending a donation or a signature as a way to put pressure on the government. As well as recipes, in the campaign, viewers can also learn how to play Wari, a typical game from Burkina Faso. In this case, the camera had to wait while the girls playing the game did their daily chores: helping their mothers by going for drinking water, a task that also takes more than three hours as they had to go and collect the water from outside the village. The objective from Oxfam Intermon was multiple: to create awareness among people about the problems that Oxfam Intermón tries to deal with, to collect signatures as a way of putting pressure on the government, to raise funds and also to create content that is really useful for our target audience. “Solidary Tutorials” was filmed over several days in Burkina Faso and Senegal. The content plan has audiovisual items of more than three hours with 4.41", 4.02", 20”, 10” and 6” versions as well as downloadable e-books.
Solidary 教程
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Solidary Tutorials
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