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Ouchie
案例简介：概要 当我们想到关节炎时，我们会想到年老体弱的人。但是全身幼年特发性关节炎 (sJIA) 实际上影响了英国大量的儿童。只有当我们和患有这种疾病的病人交谈时，我们才发现另一个影响病人日常生活的问题。这影响了孩子的教育，不能再忽视了。痛苦的耀斑会突然让他们在上课时间感到极度不适。但是许多人说他们觉得很困难，或者很尴尬地告诉老师或护理人员他们感到不舒服。他们还描述了他们的状况如何让他们感到与同学隔离，经常成为恶霸的目标。让他们在学校的一天成为痛苦的经历，在很多方面。 结果 到 2018年底，预计英国 90% 的患者将从他们自己的 Ouchieband 和患者支持包中获得并受益。“SJIA 患者包已经被医生成功接收，我们开始从我们以前没有看到兴趣的地区对支持包产生真正的积极兴趣。罗氏全球国际业务主管 “这项活动受到了医疗保健专业人员的大量积极反馈。由于以前缺乏对患有 sJIA 的儿童的支持材料，我们预计影响程度将是巨大的。“Chugai Pharma 高级医疗经理沙扎德 · 贾夫里 执行 伪装成一个普通的慈善乐队，这是孩子们经常穿的东西，双色腕带可以翻转，这样就可以穿红色或白色的一面。当一个孩子感觉很好，很少疼痛时，他们会戴上白色的 Ouchieband。但是当他们的关节炎发作时，他们只是把 Ouchieband 转过来显示红色的一面。这样，老师或看护者就知道他们需要帮助。为了支持这个想法，我们还设计了英国第一个针对患有 sJIA 的儿童的病人支持包。这个包引入了一个叫做 Ouchie 的友好角色，他以他们会理解的方式解释了他们的状况。该包包括一个病人指南，一个家长指南，一个故事书和可下载的动画。所有的设计都是为了缓解痛苦，消除恐惧，并第一次用他们的语言与年轻患者交谈。 活动描述 为了帮助患有 sJIA 的儿童，我们需要一个创新的解决方案。一种紧急允许孩子在关节炎发作时与老师和护理人员交流的方法，但没有引起任何不必要的注意。这就是为什么我们创建了 “ouchieband”。 BriefWithProjectedOutcomes 英国法规规定在无品牌通信中没有与产品或医疗治疗的直接联系。无论哪里提到产品名称，都必须遵守非促销协议。 简要解释 观众 被诊断为全身幼年特发性关节炎的 3-11 岁儿童。
Ouchie
案例简介：Synopsis When we think of arthritis we think of the old and the frail. But Systemic Juvenile Idiopathic Arthritis (sJIA) actually effects a significant number of children in the UK. It was only when we talked to patients with the disease, that we uncovered another issue that was affecting a huge part of the patients’ day-to-day lives. One that was affecting the child’s education, and that couldn’t be ignored any longer. The painful flare-ups can suddenly leave them feeling extremely ill during school hours. But many said that they found it difficult, or were too embarrassed to tell their teacher or carer that they felt unwell. They also described how their condition left them feeling isolated from their classmates, often becoming a target for bullies. Making their day at school a distressful experience, in more ways than one. Outcome By the end of 2018, it is predicted that 90% of all patients in the UK will have received and benefitted from their very own Ouchieband and patient support pack. “The sJIA patient packs have been successfully received by physicians, we are starting to get really positive interest in the support packs from regions we had not seen interest from before.” Roche Global International Business Lead “The campaign has been really well received with lots of positive feedback from healthcare professionals. With the previous lack of support materials for children with sJIA, we expect the level of impact to be huge.” Shazad Jafri, Senior Medical Manager, Chugai Pharma Execution Disguised as a regular charity band, something often worn by children, the two-tone wristband could be flipped so it could be worn with either the red or white side showing. When a child is feeling fine with very little pain, they wear their Ouchieband with the white side showing. But when their arthritis flares up, they simply turn the Ouchieband over to show the red side. That way, the teacher or carer knows they need help. To support the idea, we also designed the UK’s first patient support pack aimed at children with the sJIA. The pack introduced a friendly character called Ouchie, who explained their condition in a way that they would understand. The pack included a patient guide, a parent guide, a storybook and downloadable animation. All designed ease distress, repel fear and speak to the young patients in their language for the very first time. CampaignDescription To help children with sJIA, we needed an innovative solution. One that urgently allowed the child to communicate to teachers and carers whenever their arthritis flared-up – but didn’t draw any unnecessary attention to themselves. That’s why we created the ‘Ouchieband’. BriefWithProjectedOutcomes UK regulations state no direct link to products or medical treatments in unbranded communications. Wherever there is mention of product name it must adhere to non-promotional agreements. BriefExplanation Audience Children aged 3-11 years old who have been diagnosed with Systemic Juvenile Idiopathic Arthritis.
Ouchie
案例简介：概要 当我们想到关节炎时，我们会想到年老体弱的人。但是全身幼年特发性关节炎 (sJIA) 实际上影响了英国大量的儿童。只有当我们和患有这种疾病的病人交谈时，我们才发现另一个影响病人日常生活的问题。这影响了孩子的教育，不能再忽视了。痛苦的耀斑会突然让他们在上课时间感到极度不适。但是许多人说他们觉得很困难，或者很尴尬地告诉老师或护理人员他们感到不舒服。他们还描述了他们的状况如何让他们感到与同学隔离，经常成为恶霸的目标。让他们在学校的一天成为痛苦的经历，在很多方面。 结果 到 2018年底，预计英国 90% 的患者将从他们自己的 Ouchieband 和患者支持包中获得并受益。“SJIA 患者包已经被医生成功接收，我们开始从我们以前没有看到兴趣的地区对支持包产生真正的积极兴趣。罗氏全球国际业务主管 “这项活动受到了医疗保健专业人员的大量积极反馈。由于以前缺乏对患有 sJIA 的儿童的支持材料，我们预计影响程度将是巨大的。“Chugai Pharma 高级医疗经理沙扎德 · 贾夫里 执行 伪装成一个普通的慈善乐队，这是孩子们经常穿的东西，双色腕带可以翻转，这样就可以穿红色或白色的一面。当一个孩子感觉很好，很少疼痛时，他们会戴上白色的 Ouchieband。但是当他们的关节炎发作时，他们只是把 Ouchieband 转过来显示红色的一面。这样，老师或看护者就知道他们需要帮助。为了支持这个想法，我们还设计了英国第一个针对患有 sJIA 的儿童的病人支持包。这个包引入了一个叫做 Ouchie 的友好角色，他以他们会理解的方式解释了他们的状况。该包包括一个病人指南，一个家长指南，一个故事书和可下载的动画。所有的设计都是为了缓解痛苦，消除恐惧，并第一次用他们的语言与年轻患者交谈。 活动描述 为了帮助患有 sJIA 的儿童，我们需要一个创新的解决方案。一种紧急允许孩子在关节炎发作时与老师和护理人员交流的方法，但没有引起任何不必要的注意。这就是为什么我们创建了 “ouchieband”。 BriefWithProjectedOutcomes 英国法规规定在无品牌通信中没有与产品或医疗治疗的直接联系。无论哪里提到产品名称，都必须遵守非促销协议。 简要解释 观众 被诊断为全身幼年特发性关节炎的 3-11 岁儿童。
Ouchie
案例简介：Synopsis When we think of arthritis we think of the old and the frail. But Systemic Juvenile Idiopathic Arthritis (sJIA) actually effects a significant number of children in the UK. It was only when we talked to patients with the disease, that we uncovered another issue that was affecting a huge part of the patients’ day-to-day lives. One that was affecting the child’s education, and that couldn’t be ignored any longer. The painful flare-ups can suddenly leave them feeling extremely ill during school hours. But many said that they found it difficult, or were too embarrassed to tell their teacher or carer that they felt unwell. They also described how their condition left them feeling isolated from their classmates, often becoming a target for bullies. Making their day at school a distressful experience, in more ways than one. Outcome By the end of 2018, it is predicted that 90% of all patients in the UK will have received and benefitted from their very own Ouchieband and patient support pack. “The sJIA patient packs have been successfully received by physicians, we are starting to get really positive interest in the support packs from regions we had not seen interest from before.” Roche Global International Business Lead “The campaign has been really well received with lots of positive feedback from healthcare professionals. With the previous lack of support materials for children with sJIA, we expect the level of impact to be huge.” Shazad Jafri, Senior Medical Manager, Chugai Pharma Execution Disguised as a regular charity band, something often worn by children, the two-tone wristband could be flipped so it could be worn with either the red or white side showing. When a child is feeling fine with very little pain, they wear their Ouchieband with the white side showing. But when their arthritis flares up, they simply turn the Ouchieband over to show the red side. That way, the teacher or carer knows they need help. To support the idea, we also designed the UK’s first patient support pack aimed at children with the sJIA. The pack introduced a friendly character called Ouchie, who explained their condition in a way that they would understand. The pack included a patient guide, a parent guide, a storybook and downloadable animation. All designed ease distress, repel fear and speak to the young patients in their language for the very first time. CampaignDescription To help children with sJIA, we needed an innovative solution. One that urgently allowed the child to communicate to teachers and carers whenever their arthritis flared-up – but didn’t draw any unnecessary attention to themselves. That’s why we created the ‘Ouchieband’. BriefWithProjectedOutcomes UK regulations state no direct link to products or medical treatments in unbranded communications. Wherever there is mention of product name it must adhere to non-promotional agreements. BriefExplanation Audience Children aged 3-11 years old who have been diagnosed with Systemic Juvenile Idiopathic Arthritis.
Ouchie
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Ouchie
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基本信息
- 广告战役： #Roche-网络-e432#
- 广告品牌： Roche
- 发布日期： 2000
- 行业领域： 生活服务 , 医疗/护理 , 医药
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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