Incredible India Theme|短视频|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

不可思议的印度主题

案例简介：描述/概要摘要受印度政府旅游部的委托，不可思议的印度旨在说服富裕的欧洲人去印度度假。这项运动在 2006年初的入境外国游客中占比超过 15.1% 增加了 2005。在竞选期间，www.bleindia.org 网站的点击量增加了 80% 以上，网站访问量增加了近 40%。此外，通过在线媒体和在线媒体进行的 11 次促销活动收到了压倒性的回复，平均每次促销活动 30,000 次，比历史平均 8,500 次大幅增加 9,000 次

不可思议的印度主题

案例简介：Description / Synopsis SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000