本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
+ Met 项目
案例简介：结果 消息传遍全国。最有影响力的晚间新闻节目之一 “世界商业卫星” 的电视报道引发了 100 多家媒体的报道和社交网络上的大对话。它也出现在室内设计杂志和创新媒体中，这是从未出现过安全设备的新型渠道。总的公关效应相当于超过 2亿日元。不仅强化了安全帽的重要性，而且这个项目还发展了 Tanizawa 品牌的全国性意识。这家领先的头盔制造商现在计划用新的变体来扩展生产线，这些变体可以整合到家庭和办公室中。 执行 与产品设计师合作进行多轮设计修改，开发 POT 和 LAMP，这是 + MET 项目的第一批产品。利用大东北地震周年纪念的主题，我们选择了 3月11日，推出了一个特殊的网站和概念电影的产品。还在东京地区举办了一系列当地活动，人们可以在那里体验虚拟地震，并就此展开对话。这与新闻稿发行协同工作，创造了一个大新闻。 相关性 我们给安全帽带来了新的价值，改变了人们对灾难防御的想法，并创造了行为改变。我们举办了一个虚拟地震活动，在那里人们经历了地震，并了解了头盔如何在这种情况下帮助他们。许多参与者在社交媒体上分享了他们真实的声音，这些声音传播开来，成为一个大话题。 活动描述 “+ MET 项目”-救生室内配件。双重用途的安全头盔产品以及设计驱动的家居用品，人们希望保留在他们的生活空间。花盆是一种可以兼作安全帽的花盆。灯是一种侧灯，也用作头盔和手电筒。其无与伦比的高质量设计吸引了人们对头盔的兴趣。 概要 日本有很多地震，拥有安全帽可以成为生与死的区别。然而，即使在东北大地震之后，也只有少数家庭拥有头盔并让它们方便，因为它们体积太大，无法融入生活空间。日本政府建议准备包括头盔在内的家庭和办公室应急包，但人们倾向于将它们存放在难以到达的地方, 就像在车里，或者在储藏室或橱柜的后面。头盔制造市场的领导者谷泽，让他们的员工在受灾地区做志愿者，当意识到头盔可以拯救更多生命时，他们感到绝望。他们觉得解决这个问题是他们的责任，并联系我们想出一个策略，让安全帽成为家庭的必备配件。 战略 为了提高人们对灾难防御意识的淡薄，我们选择了 2011年3月11日，即东北大地震和海啸五周年纪念日，推出了一种新的设计驱动的系列, 两用头盔与一个特殊的网站和公关电影。为了回答这个问题，没有人想在他们的生活空间里保留一个笨拙、笨重的头盔，我们把它们做成时尚的家居用品，这样当地震来袭时就很容易找到它们。我们与专业室内设计师合作创建这些模型，而不是头盔设计师。高质量的设计让没有人认为它是一个头盔乍一看。我们的目标不是在 DIY 家庭中心出售，在那里人们通常会购买这样的应急设备，而是在家居商店和各种商店出售。
+ Met 项目
案例简介：Outcome The news traveled nationwide. TV report in “World Business Satellite”, one of the most influential evening news shows, triggered more than 100 media coverage and a big conversation on social network. It was also featured in interior design magazines and innovation media which were new types of channels that never featured safety equipment. The total PR effect was equivalent to over 200 million Japanese Yen. Not only reinforced the importance of safety helmets, but this project developed nationwide awareness of Tanizawa brand. This leading helmet manufacturer now plans to extend the line with new variations that can be incorporated into the home and office. Execution Worked with a product designer for many rounds of design modification to develop POT and LAMP, the first products from the +MET PROJECT. Leveraging the topic of the Great Tohoku earthquake anniversary, we chose the day of March 11 to launch the products with a special website and concept movie. Also conducted a series of local events with focus on Tokyo area, where people could experience virtual earthquakes and create a conversation about it. This worked in synergy with the press release distribution to create a big news. Relevancy We gave a new value to safety helmets to change people’s minds of disaster defense and created a behavior change. We held a virtual earthquake event where people experienced tremor and learned how helmets can help them in such situation. Many participants shared their real voices on social media, which spread out and become a big topic. Campaign Description “+ MET PROJECT” - Life saving interior accessory. Double-purposed products of safety helmets as well as design-driven home items that people would want to keep in their living spaces. POT is a flowerpot that doubles up as a safety helmet. LAMP is a side-lamp which serves also as a helmet and flashlight. Its uncompromised high quality design attracts people’s interest in helmets. Synopsis Japan has a lot of earthquakes and having a safety helmet can become the difference between life and death. However, even after the Great Tohoku earthquake, only few households own helmets and keep them handy, because they are too bulky to be incorporated in living spaces. The Japanese government recommends to prepare home and office emergency kits that include helmets, but people tend to store them away in hard-to-reach places, like in the car or in the back of storage or cabinet. Tanizawa, the market leader in helmet manufacturing, had their staff volunteer at the disaster stricken areas to feel despair when realized how helmets could have saved more lives. They felt it was their duty to resolve this problem and reached out to us to come up with a strategy to make safety helmets a must-have accessory for the home. Strategy To improve people’s fading awareness for disaster defense, we chose the day of March 11, 2011, the five year anniversary of the massive Tohoku earthquake and tsunami, to launch a new line of design-driven, dual-purpose helmets together with a special website and PR movie. To answer the problem that no one wants to keep around an awkward, bulky helmet in their living space, we made them into stylish home items so they are easy to find when quakes strike. We worked with a professional interior designer to create these models, not a helmet designer. The high quality design makes no one think of it as a helmet at first glance. Our goal is not to be sold in DIY home centers where people would normally buy emergency equipment like this, but in home furnishing stores and variety shops.
+ Met Project
案例简介：结果 消息传遍全国。最有影响力的晚间新闻节目之一 “世界商业卫星” 的电视报道引发了 100 多家媒体的报道和社交网络上的大对话。它也出现在室内设计杂志和创新媒体中，这是从未出现过安全设备的新型渠道。总的公关效应相当于超过 2亿日元。不仅强化了安全帽的重要性，而且这个项目还发展了 Tanizawa 品牌的全国性意识。这家领先的头盔制造商现在计划用新的变体来扩展生产线，这些变体可以整合到家庭和办公室中。 执行 与产品设计师合作进行多轮设计修改，开发 POT 和 LAMP，这是 + MET 项目的第一批产品。利用大东北地震周年纪念的主题，我们选择了 3月11日，推出了一个特殊的网站和概念电影的产品。还在东京地区举办了一系列当地活动，人们可以在那里体验虚拟地震，并就此展开对话。这与新闻稿发行协同工作，创造了一个大新闻。 相关性 我们给安全帽带来了新的价值，改变了人们对灾难防御的想法，并创造了行为改变。我们举办了一个虚拟地震活动，在那里人们经历了地震，并了解了头盔如何在这种情况下帮助他们。许多参与者在社交媒体上分享了他们真实的声音，这些声音传播开来，成为一个大话题。 活动描述 “+ MET 项目”-救生室内配件。双重用途的安全头盔产品以及设计驱动的家居用品，人们希望保留在他们的生活空间。花盆是一种可以兼作安全帽的花盆。灯是一种侧灯，也用作头盔和手电筒。其无与伦比的高质量设计吸引了人们对头盔的兴趣。 概要 日本有很多地震，拥有安全帽可以成为生与死的区别。然而，即使在东北大地震之后，也只有少数家庭拥有头盔并让它们方便，因为它们体积太大，无法融入生活空间。日本政府建议准备包括头盔在内的家庭和办公室应急包，但人们倾向于将它们存放在难以到达的地方, 就像在车里，或者在储藏室或橱柜的后面。头盔制造市场的领导者谷泽，让他们的员工在受灾地区做志愿者，当意识到头盔可以拯救更多生命时，他们感到绝望。他们觉得解决这个问题是他们的责任，并联系我们想出一个策略，让安全帽成为家庭的必备配件。 战略 为了提高人们对灾难防御意识的淡薄，我们选择了 2011年3月11日，即东北大地震和海啸五周年纪念日，推出了一种新的设计驱动的系列, 两用头盔与一个特殊的网站和公关电影。为了回答这个问题，没有人想在他们的生活空间里保留一个笨拙、笨重的头盔，我们把它们做成时尚的家居用品，这样当地震来袭时就很容易找到它们。我们与专业室内设计师合作创建这些模型，而不是头盔设计师。高质量的设计让没有人认为它是一个头盔乍一看。我们的目标不是在 DIY 家庭中心出售，在那里人们通常会购买这样的应急设备，而是在家居商店和各种商店出售。
+ Met Project
案例简介：Outcome The news traveled nationwide. TV report in “World Business Satellite”, one of the most influential evening news shows, triggered more than 100 media coverage and a big conversation on social network. It was also featured in interior design magazines and innovation media which were new types of channels that never featured safety equipment. The total PR effect was equivalent to over 200 million Japanese Yen. Not only reinforced the importance of safety helmets, but this project developed nationwide awareness of Tanizawa brand. This leading helmet manufacturer now plans to extend the line with new variations that can be incorporated into the home and office. Execution Worked with a product designer for many rounds of design modification to develop POT and LAMP, the first products from the +MET PROJECT. Leveraging the topic of the Great Tohoku earthquake anniversary, we chose the day of March 11 to launch the products with a special website and concept movie. Also conducted a series of local events with focus on Tokyo area, where people could experience virtual earthquakes and create a conversation about it. This worked in synergy with the press release distribution to create a big news. Relevancy We gave a new value to safety helmets to change people’s minds of disaster defense and created a behavior change. We held a virtual earthquake event where people experienced tremor and learned how helmets can help them in such situation. Many participants shared their real voices on social media, which spread out and become a big topic. Campaign Description “+ MET PROJECT” - Life saving interior accessory. Double-purposed products of safety helmets as well as design-driven home items that people would want to keep in their living spaces. POT is a flowerpot that doubles up as a safety helmet. LAMP is a side-lamp which serves also as a helmet and flashlight. Its uncompromised high quality design attracts people’s interest in helmets. Synopsis Japan has a lot of earthquakes and having a safety helmet can become the difference between life and death. However, even after the Great Tohoku earthquake, only few households own helmets and keep them handy, because they are too bulky to be incorporated in living spaces. The Japanese government recommends to prepare home and office emergency kits that include helmets, but people tend to store them away in hard-to-reach places, like in the car or in the back of storage or cabinet. Tanizawa, the market leader in helmet manufacturing, had their staff volunteer at the disaster stricken areas to feel despair when realized how helmets could have saved more lives. They felt it was their duty to resolve this problem and reached out to us to come up with a strategy to make safety helmets a must-have accessory for the home. Strategy To improve people’s fading awareness for disaster defense, we chose the day of March 11, 2011, the five year anniversary of the massive Tohoku earthquake and tsunami, to launch a new line of design-driven, dual-purpose helmets together with a special website and PR movie. To answer the problem that no one wants to keep around an awkward, bulky helmet in their living space, we made them into stylish home items so they are easy to find when quakes strike. We worked with a professional interior designer to create these models, not a helmet designer. The high quality design makes no one think of it as a helmet at first glance. Our goal is not to be sold in DIY home centers where people would normally buy emergency equipment like this, but in home furnishing stores and variety shops.
+ Met 项目
暂无简介
+ Met Project
暂无简介
基本信息
- 广告战役： #Tanizawa Seisakusho-推广与活动-ad42#
- 广告品牌： Tanizawa Seisakusho
- 发布日期： 2000
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
