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书安全广告
案例简介：为熔岩出版商和他们的书 “Den Sakkunnige” 发起了一场以间谍为主题的运动。这本书是用化名写的，讲述了不为所有人所知的肮脏的瑞典政治秘密的全部故事。为了提高人们的认识，这本书已经被锁在了瑞典议会前的一个广告壳里的保险箱里。人们有足够的解决密码写在广告中可以打开保险箱，并获得一份免费的书。瑞典JMWGolin为熔岩创作的体验式广告，在类别: 媒体、娱乐、休闲。
书安全广告
案例简介：A spy themed campaign for Lava publishers and their book “Den Sakkunnige”. The book, which is written under a pseudonym, is a tell all story about dirty Swedish political secrets not known to all. In order to raise awareness, the book has been locked up in a safe in an ad shell in front of the Swedish parliament. People worthy enough to solve the cipher written in the ad can open the safe and get a free copy of the book. Experiential advertisement created by JMWGolin, Sweden for Lava, within the categories: Media, Recreation, Leisure.
The book safe ad
案例简介：为熔岩出版商和他们的书 “Den Sakkunnige” 发起了一场以间谍为主题的运动。这本书是用化名写的，讲述了不为所有人所知的肮脏的瑞典政治秘密的全部故事。为了提高人们的认识，这本书已经被锁在了瑞典议会前的一个广告壳里的保险箱里。人们有足够的解决密码写在广告中可以打开保险箱，并获得一份免费的书。瑞典JMWGolin为熔岩创作的体验式广告，在类别: 媒体、娱乐、休闲。
The book safe ad
案例简介：A spy themed campaign for Lava publishers and their book “Den Sakkunnige”. The book, which is written under a pseudonym, is a tell all story about dirty Swedish political secrets not known to all. In order to raise awareness, the book has been locked up in a safe in an ad shell in front of the Swedish parliament. People worthy enough to solve the cipher written in the ad can open the safe and get a free copy of the book. Experiential advertisement created by JMWGolin, Sweden for Lava, within the categories: Media, Recreation, Leisure.
书安全广告
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The book safe ad
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