Carlton United Breweries (CUB) have launched a quirky new TV campaign for Carlton Draught to celebrate its status as Australia’s freshest beer in a quirky new TV campaign.The ‘46ers’ campaign, plays off the insight that a fresh keg of Carlton Draught is changed every 46 seconds, with a Harlem-Globetrotters inspired TVC. The ad sees a team of basketballers, the 46ers, spinning glasses of beer, doing somersaults over the bar, juggling and playing pool to fill the 46 seconds it takes to change the keg.The TV campaign is supported by instore and social media activity. CreditsProduction Company: FinchDirector: Brian AldrichDOP/Cinematographer: Germain McMickingProducer: Marge McInnes/ Kate MerrinExecutive producer: Corey EssePost Production: Finch/ The ButcheryEditor: Micheal LutmanSpecial / visual effects / CG: Andy Timms & Ivan La RosaFlame artist: Qude Biddle, Jonathan Wendt, Jonathan HairmanVFX Set Supervisor – Jamie ScottColourist: Martin GreetSound: FlagstaffSound engineer: Paul LeCouterMusic Production: Level Two MusicMusic Composer: Electric Dreams