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案例简介：客户简报或目标 除了呼吁为研究捐款之外，我们还需要提高对这种疾病影响的认识。有了这个竞选网站，我们想通过亲身体验 ALS 的瘫痪效应来打开人们的眼睛。真正感受到无法使用你所有肌肉的无助。 执行 负责眼球运动的肌肉通常会保留到 ALS 的最后阶段。所以我们创建了一个典型的捐赠网站 eyeclickdonation.org，有一个重要的区别: 你只能用眼睛浏览这个网站。特殊的面部跟踪软件映射你的头部运动，允许你移动鼠标光标。眼睛也被扫描，允许你点击鼠标。？有了这个网站，我们可以稍微了解一下与 ALS 生活在一起的感觉。 结果 该运动于 4月30日发起。 相关性 肌萎缩性侧索硬化症 (ALS) 是一种罕见的导致运动神经元变性的神经系统疾病。可怕的最终结果是全身肌肉无力和萎缩。大脑控制肌肉运动的能力丧失了。换句话说，ALS 患者忍受着长期的痛苦斗争。他们这样做是完全有意识的: 随着肌肉瘫痪，病人越来越被囚禁在自己的身体里。一旦病人被诊断出来，医生会指导他们如何死亡。这是因为目前，没有已知的治疗 ALS 的方法。
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案例简介：Client Brief Or Objective Besides a call to donate for research, we need to raise awareness about the effects of this disease. With this campaign website, we wanted to open people’s eyes – literally – by experiencing the paralysing effects of ALS first hand. To really feel the helplessness of not being able to use all of your muscles. Execution The muscles responsible for eye movement are usually spared until the final stages of ALS. So we created a typical donation site, eyeclickdonation.org, with one important difference: you can only use your eyes to navigate through the site.Special face tracking software maps your head movement, allowing you to move the mouse cursor. The eyes are scanned too, allowing you to make mouse clicks.? With this website, we’re able to offer a tiny glimpse of what it’s like to live with ALS. Outcome The campaign was launched on 30 April. Relevancy Amyotrophic lateral sclerosis, or ALS, is a rare neurological disorder that causes the degeneration of motor neurons. The terrible end result is muscle weakness and atrophy throughout the body. The brain’s ability to control muscle movement is lost. In other words, ALS patients endure an extended, painful struggle. And they do so fully conscious: as their muscles paralyse, patients become increasingly imprisoned in their own bodies. Once a patient is diagnosed, the doctor instructs them on how to die. That’s because currently, there is no known cure for ALS.
Eye Click Donation
案例简介：客户简报或目标 除了呼吁为研究捐款之外，我们还需要提高对这种疾病影响的认识。有了这个竞选网站，我们想通过亲身体验 ALS 的瘫痪效应来打开人们的眼睛。真正感受到无法使用你所有肌肉的无助。 执行 负责眼球运动的肌肉通常会保留到 ALS 的最后阶段。所以我们创建了一个典型的捐赠网站 eyeclickdonation.org，有一个重要的区别: 你只能用眼睛浏览这个网站。特殊的面部跟踪软件映射你的头部运动，允许你移动鼠标光标。眼睛也被扫描，允许你点击鼠标。？有了这个网站，我们可以稍微了解一下与 ALS 生活在一起的感觉。 结果 该运动于 4月30日发起。 相关性 肌萎缩性侧索硬化症 (ALS) 是一种罕见的导致运动神经元变性的神经系统疾病。可怕的最终结果是全身肌肉无力和萎缩。大脑控制肌肉运动的能力丧失了。换句话说，ALS 患者忍受着长期的痛苦斗争。他们这样做是完全有意识的: 随着肌肉瘫痪，病人越来越被囚禁在自己的身体里。一旦病人被诊断出来，医生会指导他们如何死亡。这是因为目前，没有已知的治疗 ALS 的方法。
Eye Click Donation
案例简介：Client Brief Or Objective Besides a call to donate for research, we need to raise awareness about the effects of this disease. With this campaign website, we wanted to open people’s eyes – literally – by experiencing the paralysing effects of ALS first hand. To really feel the helplessness of not being able to use all of your muscles. Execution The muscles responsible for eye movement are usually spared until the final stages of ALS. So we created a typical donation site, eyeclickdonation.org, with one important difference: you can only use your eyes to navigate through the site.Special face tracking software maps your head movement, allowing you to move the mouse cursor. The eyes are scanned too, allowing you to make mouse clicks.? With this website, we’re able to offer a tiny glimpse of what it’s like to live with ALS. Outcome The campaign was launched on 30 April. Relevancy Amyotrophic lateral sclerosis, or ALS, is a rare neurological disorder that causes the degeneration of motor neurons. The terrible end result is muscle weakness and atrophy throughout the body. The brain’s ability to control muscle movement is lost. In other words, ALS patients endure an extended, painful struggle. And they do so fully conscious: as their muscles paralyse, patients become increasingly imprisoned in their own bodies. Once a patient is diagnosed, the doctor instructs them on how to die. That’s because currently, there is no known cure for ALS.
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Eye Click Donation
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