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案例简介：
Fortebank: Nine hour commercial by RA Kombinat
案例简介：
Fortebank: Nine hour commercial by RA Kombinat
案例简介：
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Fortebank: Nine hour commercial by RA Kombinat
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ForteBank shot nine-hour long commercial and hid a million in it. To find the prize, you must watch the entire video.For nine hours (8 hours 48 minutes), the main character of the video drives from Almaty to Shymkent (distance between the cities is 800 km) to transfer money. This is how ForteBank decided to show that FortePay fast transfers by phone number are better than a long trip.ForteBank hid 1 million tenge (about 2740 dollars) in the video so that users could definitely watch it to the end. The one who first finds the hidden phone number in the video and sends a message to it will take the prize.CreditsBrand: ForteBankMarketing Director: Anton KimSenior Marketing Trend Expert: Nurzhan MakhmudovAgency: RA KombinatCreative Director: Nikita YermolayevCopywriter: Rassul AbidovDesigner: Diana KorchevskayaProduction team:Cheapass – Ruslan Chernykh, Ivan RyaskovKruto.kz production – Victor Brodyagin, John Phichugin
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