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PlayStation到盘子
案例简介：PlayStation Australia与澳大利亚著名餐厅和Deliveroo合作，推出了 “PlayStation To plate”，这是一项从周五12月3日开始的综合宣传活动。PlayStation To Plate与悉尼和墨尔本的三家餐厅合作，将其无与伦比的独家游戏阵容中的美食带入了现实世界，创造了逃避现实的美好时刻。从世界末日后的《我们最后的世界: 第二部分》到棘轮和叮当声的多彩星际维度裂痕: 裂痕一直到《未知: 盗贼的遗产》中发现的各种国际宝藏任务，PlayStation to Plate提供了PlayStation宇宙的真实品味。在过去的18个月中，游戏提供了一种独特的方式来保持联系并与他人分享经验。对于许多澳大利亚人来说，食物和游戏一直是逃避现实和欢乐的主要来源，为休息室的发现提供了动力。Amplify利用了这一见解，并在相邻的激情点确定了文化领袖，以创造一种新的方式来吸引澳大利亚人并展示PlayStation在文化中的地位。从工匠面包师和TikTok感觉小酒馆摩根，到悉尼经典玛丽和家人最喜欢的意大利碗。通过这些合作伙伴关系，该活动能够与游戏社区以外的新受众对话。由Amplify，Australia为PlayStation Australia创建的集成广告，在类别中: 游戏。
PlayStation到盘子
案例简介：In collaboration with renowned Australian restaurants and Deliveroo, PlayStation Australia has launched ‘PlayStation To Plate’, an integrated communications campaign rolling-out from Friday 3rd December. Partnering with three restaurants across Sydney and Melbourne, PlayStation To Plate brings food featured in its unbeatable line-up of exclusive games into the real world, to create delicious moments of escapism. From the post-apocalyptic gritty world of The Last of Us: Part II to the colourful intergalactic dimensional rifts of Ratchet and Clank: Rift Apart all the way through to the diverse international treasure quests, found in Uncharted: Legacy of Thieves, PlayStation to Plate delivers a real taste of the PlayStation universe. Gaming has provided a unique way to stay connected and collectively share experiences with others throughout the past 18 months. Food and gaming have been key sources of escapism and joy for many Aussies, fueling discovery from the lounge. Amplify harnessed this insight and identified cultural leaders across adjacent passion points to create a new way to engage Australians and showcase PlayStation’s place in culture. From Artisan baker and TikTok sensation Bistro Morgan, to Sydney cult classics Mary’s and family favourites The Italian Bowl. Through these partnerships, the campaign is able to speak to new audiences outside of the gaming community. Integrated advertisement created by Amplify, Australia for PlayStation Australia, within the category: Gaming.
PlayStation To Plate
案例简介：PlayStation Australia与澳大利亚著名餐厅和Deliveroo合作，推出了 “PlayStation To plate”，这是一项从周五12月3日开始的综合宣传活动。PlayStation To Plate与悉尼和墨尔本的三家餐厅合作，将其无与伦比的独家游戏阵容中的美食带入了现实世界，创造了逃避现实的美好时刻。从世界末日后的《我们最后的世界: 第二部分》到棘轮和叮当声的多彩星际维度裂痕: 裂痕一直到《未知: 盗贼的遗产》中发现的各种国际宝藏任务，PlayStation to Plate提供了PlayStation宇宙的真实品味。在过去的18个月中，游戏提供了一种独特的方式来保持联系并与他人分享经验。对于许多澳大利亚人来说，食物和游戏一直是逃避现实和欢乐的主要来源，为休息室的发现提供了动力。Amplify利用了这一见解，并在相邻的激情点确定了文化领袖，以创造一种新的方式来吸引澳大利亚人并展示PlayStation在文化中的地位。从工匠面包师和TikTok感觉小酒馆摩根，到悉尼经典玛丽和家人最喜欢的意大利碗。通过这些合作伙伴关系，该活动能够与游戏社区以外的新受众对话。由Amplify，Australia为PlayStation Australia创建的集成广告，在类别中: 游戏。
PlayStation To Plate
案例简介：In collaboration with renowned Australian restaurants and Deliveroo, PlayStation Australia has launched ‘PlayStation To Plate’, an integrated communications campaign rolling-out from Friday 3rd December. Partnering with three restaurants across Sydney and Melbourne, PlayStation To Plate brings food featured in its unbeatable line-up of exclusive games into the real world, to create delicious moments of escapism. From the post-apocalyptic gritty world of The Last of Us: Part II to the colourful intergalactic dimensional rifts of Ratchet and Clank: Rift Apart all the way through to the diverse international treasure quests, found in Uncharted: Legacy of Thieves, PlayStation to Plate delivers a real taste of the PlayStation universe. Gaming has provided a unique way to stay connected and collectively share experiences with others throughout the past 18 months. Food and gaming have been key sources of escapism and joy for many Aussies, fueling discovery from the lounge. Amplify harnessed this insight and identified cultural leaders across adjacent passion points to create a new way to engage Australians and showcase PlayStation’s place in culture. From Artisan baker and TikTok sensation Bistro Morgan, to Sydney cult classics Mary’s and family favourites The Italian Bowl. Through these partnerships, the campaign is able to speak to new audiences outside of the gaming community. Integrated advertisement created by Amplify, Australia for PlayStation Australia, within the category: Gaming.
PlayStation到盘子
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PlayStation To Plate
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