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寿司火车
案例简介:环境执行的描述: 我们创造了特别的捐赠盘子,放在寿司列车上。不同颜色的盘子价值不同,与标准寿司盘子的价格一致。顾客被邀请拿起盘子,在收银台支付他们的捐款,以及其余的账单。所得款项被送往红十字会日本基金。然后,特别捐赠盘子堆积在餐馆里,成为餐馆鼓励进一步捐赠的展示。这些板块也象征着日本的重建。
寿司火车
案例简介:Description of Ambient execution: We created special donation plates that were placed on the sushi trains. Different coloured plates were valued at different amounts, in line with the pricing of the standard sushi plates. Customers were invited to pick up the plates and pay their donation at the cashier, along with the rest of their bill. The proceeds were sent to the Red Cross Japan Fund. The special donation plates were then piled up in the restaurant and they become a showpiece for the restaurant to encourage further donations. The plate stacks also symbolized the rebuilding of Japan.
Sushi Train
案例简介:环境执行的描述: 我们创造了特别的捐赠盘子,放在寿司列车上。不同颜色的盘子价值不同,与标准寿司盘子的价格一致。顾客被邀请拿起盘子,在收银台支付他们的捐款,以及其余的账单。所得款项被送往红十字会日本基金。然后,特别捐赠盘子堆积在餐馆里,成为餐馆鼓励进一步捐赠的展示。这些板块也象征着日本的重建。
Sushi Train
案例简介:Description of Ambient execution: We created special donation plates that were placed on the sushi trains. Different coloured plates were valued at different amounts, in line with the pricing of the standard sushi plates. Customers were invited to pick up the plates and pay their donation at the cashier, along with the rest of their bill. The proceeds were sent to the Red Cross Japan Fund. The special donation plates were then piled up in the restaurant and they become a showpiece for the restaurant to encourage further donations. The plate stacks also symbolized the rebuilding of Japan.
寿司火车
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Sushi Train
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