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我的家庭沙龙
案例简介：说到美容，阿拉伯女性不会在公共场合展示自己的头发，许多人也不喜欢去男性理发师那里。然而，这些女性不断在 YouTube 上搜索头发建议和风格灵感，却没有找到正确的答案。Wella 认为教育是一个关键的战略支柱，并希望通过在她们的家中重新创造专业经验来增强这些妇女的权能。Wella 推出了创新的 “我家沙龙”, 在该地区和世界各地的护发中心，通过实时聊天、语音电话，可以直接在 YouTube 上与 Wella 顾问进行私人咨询，而无需离开网站, 或者视频会议。在现场演讲时，我们的顾问会向用户推荐合适的产品，在现场参考我们精心策划的视频教程，并提供关于头发护理和维护的一般建议。所有谈话都严格保密。
我的家庭沙龙
案例简介：When it comes to beauty, Arab women do not show their hair in public and many are not comfortable going to male hairdressers. Yet, these women are constantly searching on YouTube for hair advice and style inspiration without necessarily finding the right answer. Wella identified education as a key strategic pillar and wanted to empower these women by recreating the professional experience in the privacy of their homes. Wella launched “My Home Salon”, an innovative first, in the region and in hair care worldwide that introduced the ability to get a private consultation with a Wella consultant directly on YouTube without ever leaving the site, through live chat, voice telephony, or video conference. While speaking live, our consultants would recommend the right products to users, refer to our curated video tutorials on-site to look at, and offer general advice about hair care and maintenance. All conversations remained strictly private.
My home salon iconsultancy
案例简介：说到美容，阿拉伯女性不会在公共场合展示自己的头发，许多人也不喜欢去男性理发师那里。然而，这些女性不断在 YouTube 上搜索头发建议和风格灵感，却没有找到正确的答案。Wella 认为教育是一个关键的战略支柱，并希望通过在她们的家中重新创造专业经验来增强这些妇女的权能。Wella 推出了创新的 “我家沙龙”, 在该地区和世界各地的护发中心，通过实时聊天、语音电话，可以直接在 YouTube 上与 Wella 顾问进行私人咨询，而无需离开网站, 或者视频会议。在现场演讲时，我们的顾问会向用户推荐合适的产品，在现场参考我们精心策划的视频教程，并提供关于头发护理和维护的一般建议。所有谈话都严格保密。
My home salon iconsultancy
案例简介：When it comes to beauty, Arab women do not show their hair in public and many are not comfortable going to male hairdressers. Yet, these women are constantly searching on YouTube for hair advice and style inspiration without necessarily finding the right answer. Wella identified education as a key strategic pillar and wanted to empower these women by recreating the professional experience in the privacy of their homes. Wella launched “My Home Salon”, an innovative first, in the region and in hair care worldwide that introduced the ability to get a private consultation with a Wella consultant directly on YouTube without ever leaving the site, through live chat, voice telephony, or video conference. While speaking live, our consultants would recommend the right products to users, refer to our curated video tutorials on-site to look at, and offer general advice about hair care and maintenance. All conversations remained strictly private.
我的家庭沙龙
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My home salon iconsultancy
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基本信息
- 广告战役： #My home salon iconsultancy#
- 广告品牌： Wella
- 发布日期： 2015-04-01
- 行业领域： 美发/护发 , 穿着/装扮
- 媒体类别： 短视频 , 活动
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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