Remake The Boxer|短视频,海报/平面|广告营销案例【ADGuider广告指南】

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重拍拳击手

案例简介：英国拳击传奇人物阿米尔 · 汗在被卡内洛 · 阿尔瓦雷斯击败后，以 31 胜的完美职业生涯和世界最年轻的奥运会拳击金牌得主的头衔遭遇挫折。消息称他的职业生涯结束了。在没有人支持可汗的时候，斯汀决定重塑拳击手的声誉，并让他重新回到拳击场。斯汀利用汗的巴基斯坦传统，邀请他去巴基斯坦，并展示了整个城市作为健身房和教练的人民。莫卧儿城拉合尔及其居民加紧行动。发起了一场名为 # StingChallenge 的数字化运动，邀请巴基斯坦人挑战和训练可汗。

重拍拳击手

案例简介：With an impeccable career of 31 wins and the title of world’s youngest Olympic boxing medalist, UK boxing legend Amir Khan faced a setback after being defeated by Canelo Alvarez. The news claimed his career was over. At a time when nobody backed Khan, Sting decided to remake the boxer's reputation and to re-energize him back into the ring. Tapping into Khan's Pakistani heritage, Sting invited him to Pakistan and showcased an entire city as a gym and its people as coaches. The Mughal city of Lahore, and its residents, stepped up. A digitally led campaign by the name of #StingChallenge was launched, inviting Pakistanis to challenge and train Khan.