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案例简介：陪审团的文化/背景信息 自 1882年柏林爱乐乐团成立以来，他们由传奇和魅力非凡的首席指挥家领导。像 Herbert von Karajan，Wilhelm Furtwaengler 和 Claudio Abbado 这样的名字仍然在古典音乐界受到高度重视。首席指挥家定义和塑造管弦乐队的声音，他们选择曲目并充当管弦乐队的面孔。 2018年夏天，柏林爱乐乐团面临着艺术和商业的挑战。从前首席指挥西蒙 · 拉特尔爵士离开到他的继任者基里尔 · 彼得伦科开始，整个赛季都没有首席指挥。我们如何向要求苛刻的观众传达这个非凡的季节？ 告诉陪审团摄影的事。不要说出摄影师的名字。 对于柏林爱乐乐团来说，指挥展台的空缺为管弦乐队提供了一个更具创造力的机会。我们以一种有趣的方式展示了柏林爱乐乐团的变化: 在他们家进行艺术干预。柏林爱乐音乐厅的一切都被重新安排，以象征新赛季。 从管弦乐队的普通设备，我们创造了雕塑，装置和空间构图。这些艺术品是手工建造的。它们被展示在柏林爱乐音乐厅的一个临时展览中，被拍照，它们成为了季节交流的视觉框架 -- 从季节日历、音乐会海报和传单到在线交流。所以这场运动成为了特殊一年的独特面貌。
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案例简介：Cultural/Context information for the jury Since the Berlin Philharmonic were founded in 1882, they were headed by legendary and charismatic chief conductors. Names like Herbert von Karajan, Wilhelm Furtwaengler and Claudio Abbado are still in high regard in the world of classical music. Chief conductors define and shape the sound of the orchestra, they select the repertoire and act as the face of the orchestra. In the summer of 2018, the Berlin Philharmonic faced an artistic and a commercial challenge. Between the departure of the former chief conductor Sir Simon Rattle and the start of his successor Kirill Petrenko, there is an entire season without a chief conductor. How do we communicate this extraordinary season to a demanding audience? Tell the jury about the photography. Do not name the photographer. For the Berlin Philharmonic, the vacancy at the conductor’s stand offers the orchestra a chance for more creativity. We present the change at the Berlin Philharmonic in a playful manner: with an artistic intervention at their home. Everything in the Berlin Philharmonic Hall is rearranged to symbolise the new season. From the orchestra’s ordinary equipment, we created sculptures, installations and spatial compositions. The artworks were built on site by hand. They were presented in a temporary exhibition in the Berlin Philharmonic Hall, photographed and they became the visual framework for the season communication – from the season calendar, the concert posters and flyers to the online communication. So the campaign became the unique face of an exceptional year.
ReArranged
案例简介：陪审团的文化/背景信息 自 1882年柏林爱乐乐团成立以来，他们由传奇和魅力非凡的首席指挥家领导。像 Herbert von Karajan，Wilhelm Furtwaengler 和 Claudio Abbado 这样的名字仍然在古典音乐界受到高度重视。首席指挥家定义和塑造管弦乐队的声音，他们选择曲目并充当管弦乐队的面孔。 2018年夏天，柏林爱乐乐团面临着艺术和商业的挑战。从前首席指挥西蒙 · 拉特尔爵士离开到他的继任者基里尔 · 彼得伦科开始，整个赛季都没有首席指挥。我们如何向要求苛刻的观众传达这个非凡的季节？ 告诉陪审团摄影的事。不要说出摄影师的名字。 对于柏林爱乐乐团来说，指挥展台的空缺为管弦乐队提供了一个更具创造力的机会。我们以一种有趣的方式展示了柏林爱乐乐团的变化: 在他们家进行艺术干预。柏林爱乐音乐厅的一切都被重新安排，以象征新赛季。 从管弦乐队的普通设备，我们创造了雕塑，装置和空间构图。这些艺术品是手工建造的。它们被展示在柏林爱乐音乐厅的一个临时展览中，被拍照，它们成为了季节交流的视觉框架 -- 从季节日历、音乐会海报和传单到在线交流。所以这场运动成为了特殊一年的独特面貌。
ReArranged
案例简介：Cultural/Context information for the jury Since the Berlin Philharmonic were founded in 1882, they were headed by legendary and charismatic chief conductors. Names like Herbert von Karajan, Wilhelm Furtwaengler and Claudio Abbado are still in high regard in the world of classical music. Chief conductors define and shape the sound of the orchestra, they select the repertoire and act as the face of the orchestra. In the summer of 2018, the Berlin Philharmonic faced an artistic and a commercial challenge. Between the departure of the former chief conductor Sir Simon Rattle and the start of his successor Kirill Petrenko, there is an entire season without a chief conductor. How do we communicate this extraordinary season to a demanding audience? Tell the jury about the photography. Do not name the photographer. For the Berlin Philharmonic, the vacancy at the conductor’s stand offers the orchestra a chance for more creativity. We present the change at the Berlin Philharmonic in a playful manner: with an artistic intervention at their home. Everything in the Berlin Philharmonic Hall is rearranged to symbolise the new season. From the orchestra’s ordinary equipment, we created sculptures, installations and spatial compositions. The artworks were built on site by hand. They were presented in a temporary exhibition in the Berlin Philharmonic Hall, photographed and they became the visual framework for the season communication – from the season calendar, the concert posters and flyers to the online communication. So the campaign became the unique face of an exceptional year.
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基本信息
- 广告战役： #Berliner Philharmoniker-影视-b3110#
- 广告品牌： Berliner Philharmoniker
- 发布日期： 2000
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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