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约翰尼 · 沃克蓝色标签
案例简介：简要解释 挑战的核心是反映这样一个吉祥的遗产，并传达一个充满活力、优质和进步的未来。 描述客户的简报 简报是一个有两个目标的品牌重塑项目。首先，加强强尼 · 沃克蓝标签在关键市场的真实性、稀有性和珍贵性。设计需要反映罕见的工艺和沃克的最高混合体验。其次，促进对品牌溢价的看法改变，使其能够继续赢得与之竞争的众多品牌。 描述你是如何到达最终设计的 我们的解决方案包括结构和图形设计。最初的瓶子被重新设计成独特的液体结构，这个概念需要技术突破。该品牌在货架上有更多的存在，在手中有更多的权威。玻璃被提炼，品牌的图形被进化以增强蓝色标签的质量，并重申其作为优质饮料的地位。 表明市场的结果有多成功: Johnnie Walker Blue 于 2011年7月在印度新德里推出，零售价为每瓶 130 英镑 (需缴纳进口税)。据报道，销售额强劲，但目前还没有确切的数字。
约翰尼 · 沃克蓝色标签
案例简介：Brief Explanation The heart of the challenge was to reflect such an auspicious heritage and communicate a dynamic, premium and progressive future. Describe the brief from the client The brief was a re-branding project with 2 goals. Firstly, to reinforce Johnnie Walker Blue Label's authenticity, rarity and preciousness in key markets. The design needed to reflect the rare craft and Walker's supreme blending experience. Secondly, to facilitate a change in perception of how premium the brand is, to enable it to continue to win against the many brands that compete with it. Description of how you arrived at the final design Our solution encompassed structural and graphic design. The original bottle was re-designed to uniquely frame the liquid, a concept that required a technical breakthrough. The brand was given more presence on shelf and more authority in the hand. The glass was refined and the brand's graphics were evolved to reinforce Blue Label's quality and reiterate its position as a premium drink. Indication of how successful the outcome was in the market: Johnnie Walker Blue was launched in July 2011 in New Delhi, India, retailing at £130 per bottle (subject to import duties). Sales have been reported as strong but no precise figures are yet available.
JOHNNIE WALKER BLUE LABEL
案例简介：简要解释 挑战的核心是反映这样一个吉祥的遗产，并传达一个充满活力、优质和进步的未来。 描述客户的简报 简报是一个有两个目标的品牌重塑项目。首先，加强强尼 · 沃克蓝标签在关键市场的真实性、稀有性和珍贵性。设计需要反映罕见的工艺和沃克的最高混合体验。其次，促进对品牌溢价的看法改变，使其能够继续赢得与之竞争的众多品牌。 描述你是如何到达最终设计的 我们的解决方案包括结构和图形设计。最初的瓶子被重新设计成独特的液体结构，这个概念需要技术突破。该品牌在货架上有更多的存在，在手中有更多的权威。玻璃被提炼，品牌的图形被进化以增强蓝色标签的质量，并重申其作为优质饮料的地位。 表明市场的结果有多成功: Johnnie Walker Blue 于 2011年7月在印度新德里推出，零售价为每瓶 130 英镑 (需缴纳进口税)。据报道，销售额强劲，但目前还没有确切的数字。
JOHNNIE WALKER BLUE LABEL
案例简介：Brief Explanation The heart of the challenge was to reflect such an auspicious heritage and communicate a dynamic, premium and progressive future. Describe the brief from the client The brief was a re-branding project with 2 goals. Firstly, to reinforce Johnnie Walker Blue Label's authenticity, rarity and preciousness in key markets. The design needed to reflect the rare craft and Walker's supreme blending experience. Secondly, to facilitate a change in perception of how premium the brand is, to enable it to continue to win against the many brands that compete with it. Description of how you arrived at the final design Our solution encompassed structural and graphic design. The original bottle was re-designed to uniquely frame the liquid, a concept that required a technical breakthrough. The brand was given more presence on shelf and more authority in the hand. The glass was refined and the brand's graphics were evolved to reinforce Blue Label's quality and reiterate its position as a premium drink. Indication of how successful the outcome was in the market: Johnnie Walker Blue was launched in July 2011 in New Delhi, India, retailing at £130 per bottle (subject to import duties). Sales have been reported as strong but no precise figures are yet available.
约翰尼 · 沃克蓝色标签
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JOHNNIE WALKER BLUE LABEL
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