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Lime-A-Rita: FCB芝加哥的玛格丽塔时刻
案例简介：
Lime-A-Rita: FCB芝加哥的玛格丽塔时刻
案例简介：
Lime-A-Rita: Make it a Margarita Moment by FCB Chicago
案例简介：
Lime-A-Rita: Make it a Margarita Moment by FCB Chicago
案例简介：
Lime-A-Rita: FCB芝加哥的玛格丽塔时刻
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Lime-A-Rita: Make it a Margarita Moment by FCB Chicago
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Bud Light's Lime-A-Rita has unveiled a campaign called "Make it a Margarita Moment" that is exclusively targeted towards women. According to Anheuser-Busch, Lime-A-Rita is the first brand in the company's portfolio to specifically market to women. The campaign, which was developed by a female team from FCB Chicago and directed by Hey Wonderful’s Tricia Brock, features a series of videos that shows women hanging out with one another and drinking the brand's drinks. Aside from the campaign, Lime-A-Rita has also revamped its packaging and is rolling out five new flavors this year.
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