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案例简介:# DYK几乎20% 的澳大利亚人有可见或不可见的残疾,但 <广告中有1% 表示?创建 # Shift20计划是为了改变这一点。作为该计划的一部分,@ PanteneANZ和 @ OralB_ANZ重新制作了现有广告,其中主角由残疾人描绘,展示了残疾人社区的力量,韧性和才华。🦷Oral-b与前残奥会运动员Tiffany Thomas Kane OAM订婚,他出生时患有软骨发育不全,在2016里约残奥会上获得金牌。🧴️ Pantene将屏幕交给了上肢截肢者Deb Roach,他出生时没有左臂,是国际钢管运动冠军。在我们的生物中的链接中了解有关该活动的更多信息。# UniqueAndUnited # 残疾自信 # IDPWD
案例简介:#DYK nearly 20% of Australians have a visible or non-visible disability, yet <1% are represented in adverts? The #Shift20 initiative was created to change that.As part of this initiative @PanteneANZ and @OralB_ANZ reshot existing ads where the protagonist is portrayed by a person with a disability, showcasing the strength, resilience and talent within the disability community. 🦷 Oral-B engaged Tiffany Thomas Kane OAM, an ex-Paralympian, born with Hypochondroplasia who took the gold at the 2016 Rio Paralympics. 🧴️ Pantene gave the screen to Deb Roach, upper extremity amputee who was born without a left arm and is an International Pole Sports champion. Learn more about the campaign at the link in our bio. #UniqueAndUnited #DisabilityConfident #IDPWD
宝洁 - #DYK nearly 20% of Australians have a visible or non-visible disability, yet <1% are represented in adverts? The #Shift20 i
案例简介:# DYK几乎20% 的澳大利亚人有可见或不可见的残疾,但 <广告中有1% 表示?创建 # Shift20计划是为了改变这一点。作为该计划的一部分,@ PanteneANZ和 @ OralB_ANZ重新制作了现有广告,其中主角由残疾人描绘,展示了残疾人社区的力量,韧性和才华。🦷Oral-b与前残奥会运动员Tiffany Thomas Kane OAM订婚,他出生时患有软骨发育不全,在2016里约残奥会上获得金牌。🧴️ Pantene将屏幕交给了上肢截肢者Deb Roach,他出生时没有左臂,是国际钢管运动冠军。在我们的生物中的链接中了解有关该活动的更多信息。# UniqueAndUnited # 残疾自信 # IDPWD
宝洁 - #DYK nearly 20% of Australians have a visible or non-visible disability, yet <1% are represented in adverts? The #Shift20 i
案例简介:#DYK nearly 20% of Australians have a visible or non-visible disability, yet <1% are represented in adverts? The #Shift20 initiative was created to change that.As part of this initiative @PanteneANZ and @OralB_ANZ reshot existing ads where the protagonist is portrayed by a person with a disability, showcasing the strength, resilience and talent within the disability community. 🦷 Oral-B engaged Tiffany Thomas Kane OAM, an ex-Paralympian, born with Hypochondroplasia who took the gold at the 2016 Rio Paralympics. 🧴️ Pantene gave the screen to Deb Roach, upper extremity amputee who was born without a left arm and is an International Pole Sports champion. Learn more about the campaign at the link in our bio. #UniqueAndUnited #DisabilityConfident #IDPWD
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宝洁 - #DYK nearly 20% of Australians have a visible or non-visible disability, yet <1% are represented in adverts? The #Shift20 i
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