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宇航员花店爱好者
案例简介：运动的目标是小企业企业家。而不是试图建立对 FirstBank 各种小企业产品的兴趣 -- 比如移动商户 (信用卡刷卡) 、免费小企业检查, 移动和在线账户访问和小企业 (定义为 100 员工的创业) 顾问,该策略是提醒企业家 -- 以一种有点反拨的方式 -- 为什么他们一开始就采取了改变生活的飞跃。
宇航员花店爱好者
案例简介：Campaign targets small business entrepreneurs. Rather than attempt to build interest in FirstBank’s various small business offerings—things like mobile merchant (credit card swipe), free small business checking, mobile and online account access and small business (defined as startup to 100-employee) advisors, the strategy is to remind entrepreneurs—in a somewhat backhanded way—why they took the life-changing leap in the first place.
Astronaut Florist Wannabe
案例简介：运动的目标是小企业企业家。而不是试图建立对 FirstBank 各种小企业产品的兴趣 -- 比如移动商户 (信用卡刷卡) 、免费小企业检查, 移动和在线账户访问和小企业 (定义为 100 员工的创业) 顾问,该策略是提醒企业家 -- 以一种有点反拨的方式 -- 为什么他们一开始就采取了改变生活的飞跃。
Astronaut Florist Wannabe
案例简介：Campaign targets small business entrepreneurs. Rather than attempt to build interest in FirstBank’s various small business offerings—things like mobile merchant (credit card swipe), free small business checking, mobile and online account access and small business (defined as startup to 100-employee) advisors, the strategy is to remind entrepreneurs—in a somewhat backhanded way—why they took the life-changing leap in the first place.
宇航员花店爱好者
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Astronaut Florist Wannabe
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案例详情
Astronaut 1: “Charlie?” Astronaut 2: “Yeah, man.” A1: “If you could have had your dream job, what would it have been?” A2: “I’ve always had a bit of a green thumb. Maybe I’d open my own flower shop.” A1: “That sounds nice.” A2: “I love how exciting it would be. Each day would be different. Each arrangement a new challenge.” A1: “Avoid the monotony.” Super: “Whatever your dream job, we can help.” VO: “Let us help your business ”
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品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
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