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绝对: BBH新加坡的《我们的精神》
案例简介:
绝对: BBH新加坡的《我们的精神》
案例简介:
Absolut: It’s In Our Spirit by BBH Singapore
案例简介:
Absolut: It’s In Our Spirit by BBH Singapore
案例简介:
绝对: BBH新加坡的《我们的精神》
暂无简介
Absolut: It’s In Our Spirit by BBH Singapore
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Introducing their new brand platform 'It’s In Our Spirit' Absolut has launched a major new global campaign that looks forward to a time when being #togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections.The ambitious Absolut global campaign, created by BBH Singapore, features four talents of diverse backgrounds who all champion open and honest conversation: Tessa Thompson, American actress, MNEK, British musician, Ricki Ortiz, online gaming star, and Jolin Tsai, Taiwanese singer. Speaking to Absolut’s truth, each of them are change-makers and outspoken representatives of their communities.The mammoth multimedia campaign features a vast swathe of social and online content, including a two-minute film that mixes animation with live action. It’s a story of 4 protagonists who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality - because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness.CreditsThe Absolut CompanyVP Marketing: Charl BassilChief Creative Officer: Tad GreenoughHead of Brand Creative: Sina NeubrandtMarketing Manager: Filip KiiskSenior Brand Manager: Ylva LundbergBrand Managers: Maxime Henain, Oscar Danielsson, Hedda HelgesenBBHGlobal Leadership: Joakim (jab) Borgstrom, Adam ArnoldSingapore Leadership: Sascha Kuntze, Sid TuliCreative Directors: Gaston Soto, Nikhil PanjwaniCreatives: Stephanie Gwee, Sid Lim, Avril ChuaBusiness Leadership: Lynette Chua, Grace Lee, Alicia Tiong, Paisley Wright, Fran Suffling, Marina Atanassova, Lauren GilliesStrategy: Lilli English, Faraaz Marghoob, Aarohi DhirProduction: Wendi Chong, Wendi Chong, Wendi ChongBlack Sheep Studio: Eddie Jackson, Sally Liu, Eva Loo, Sok Wah Leow, Lee Adamson, Christopher Leow, Pang Wei Fong, Tammy QuahPSYOPDirectors: Todd Mueller and Kylie MatulickProducers: Justin Booth-Clibborn, Joe Maggiore, My Linh Truong, Noah Goldsmith, Andrea Panda, Michael SchlenkerStinkAndrew Levene, Fran Thompson, Kelly BrownThe Marketing ArmMick Carter (Manchester), Sorcha Collister (London), Valerie Holmes (Chicago), Maggie Qu (Shanghai), David Wales (Dallas)PhotographersGL Askew II, Conor McDonnell, Sean Marc LeeProduction PartnersBauie Productions (LA), Butter Music + Sound (LA), Episode Films (Taipei), Fuse Adventures in Audio (Singapore), Illusion CGI Studio (Bangkok)
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