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我们的心跳
案例简介：阿拉伯联合酋长国 (UAE) 成立于1971年，由迪拜，阿布扎比，沙迦，阿治曼，富查伊拉，拉斯海玛和乌姆 · 库温的7个酋长国组成。该国在短短5年内的增长值得注意。它不仅仅限于建造世界上最高的建筑物或最大的机场，而且还可以在预期寿命，健康和社会经济进步等参数中看到。阿联酋继续建设未来的阿联酋-始终寻求设计其人民应得的阿联酋。尽管发生了危机，但2020年被宣布为2071年阿联酋100周年的准备年。50年前，它的开国元勋们设计了它的人民今天的生活。该国的愿景是成为世界上最有名的国家之一，它期待着未来的五十年，并为子孙后代创造一个积极的未来。现在，每年的12月，阿联酋都会在国庆日庆祝自己的统一和成就。我们看到了一系列来自领先品牌的歌曲和信息，比如这个和这个。Babyshop成立于1973年，是中东和阿联酋领先的儿童零售商。多年来，Babyshop一直代表着 “给孩子一个他们应得的世界”，并通过其产品，服务，经验和行为，将这一诺言带入了生活。因此，在阿联酋第49个国庆日的前一天，为了纪念这一时刻，在一个对未来充满焦虑的环境中 (以及在国庆节的典型歌曲和广告中)，babyshop分享了对阿联酋未来的一瞥，分享了意想不到的乐观信息;这一信息带来了希望和乐观，其中包括那些第一步将是国家下一步的人。一部名为 “我们的心跳” 的电影在它诞生的那一天向国家的未来致敬。通过来自阿联酋的费萨尔先生的声音讲述，他出生于1971年 (阿联酋成立之年)，这部电影的特色是两个婴儿的前无古人的镜头 (通过超声波，子宫中的婴儿的3D和4D扫描)与阿联酋许多看不见的地方的隐喻镜头并列，描绘了自己的形成和进步 (通过空中镜头)。原声带是在英国创作的原声带，将真实的心跳与阿联酋国歌的特殊柔和演绎融合在一起。在分享国家未来的颂歌时，Babyshop的信息不仅从混乱中脱颖而出，而且还与父母和整个国家联系在一起，在向明天的婴儿致敬时，他们将塑造阿联酋的未来，进入其2071愿景。除了这部电影，该品牌还发起了一系列基于庆祝未来的店内、实地和有影响力的庆祝活动。为了对阿联酋表示赞赏，Babyshop还在阿联酋推出了其徽标的修改版，以体现阿联酋国旗的颜色。阿拉伯联合酋长国麦肯为Babyshop制作的电影广告，类别为: 零售服务。
我们的心跳
案例简介：The United Arab Emirates (UAE) was formed in 1971 combining the 7 Emirates of Dubai, Abu Dhabi, Sharjah, Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain. The country’s growth in just 5 decades is worth noting. And it’s not just restricted to building the world’s tallest building or the biggest airport, but also visible in parameters like life expectancy, health and socio-economic progress. The UAE continues to build a UAE of the future – always seeking to design a UAE that its people deserve. The Year 2020, despite the crisis, has been proclaimed to be the Year of Getting Ready for the UAE’s 100th Anniversary in 2071. 50 years ago, its founding fathers designed the lives its people lead today. With its vision set to being one of the world’s most reputed nations, the country is looking forward to the next fifty years and enabling a positive future for its generations to come. Now, every year, in December, the UAE celebrates its unification and its achievements on its National Day. And we see a milieu of songs and messages from leading brands such as this and this. Babyshop, founded in 1973, is the leading children’s retailer in the Middle East and in the UAE. It has stood for ‘giving children a world they deserve’ and through its products, services, experiences and acts, Babyshop has brought that promise to life over the years. So, a day prior to UAE’s 49th National Day, to mark the occasion, in an environment riddled with anxiety about the future (and amidst the typical songs and ads of National Day), Babyshop shared an unexpected message of optimism by sharing a glimpse into the UAE’s future; a message that brings hope and optimism, featuring those whose first steps will be the nation’s next. A film titled “Our Heartbeats”, pays an ode to the future of the nation, on the day it was born. Narrated through the voice of Mr. Faisal, a man from the UAE, born in 1971 (the year of UAE’s formation), the film features never-seen-before shots of both babies being formed (through ultrasound, 3D and 4D scans of babies in the womb) juxtaposed with metaphorical shots of many unseen parts of the UAE depicting its own formation and progress (through aerial shots). The soundtrack is an original soundtrack composed in the UK which merges real heartbeats with a special softer rendition of the UAE National Anthem. In sharing an ode to the future of the nation, on the day it was born, Babyshop’s message doesn’t just stand out from the clutter but also, connects with parents and the country overall, in paying its tribute the babies of tomorrow who will shape the future of the UAE heading into its 2071 vision. Along with the film, the brand also launched a host of in-store, on-ground and influencer-driven celebrations based on celebrating the future. And as a final nod of its appreciation for the UAE, Babyshop also launched a modified version of its logo in the UAE, to embody the UAE flag’s colours. Film advertisement created by McCann, United Arab Emirates for Babyshop, within the category: Retail Services.
Our Heartbeats
案例简介：阿拉伯联合酋长国 (UAE) 成立于1971年，由迪拜，阿布扎比，沙迦，阿治曼，富查伊拉，拉斯海玛和乌姆 · 库温的7个酋长国组成。该国在短短5年内的增长值得注意。它不仅仅限于建造世界上最高的建筑物或最大的机场，而且还可以在预期寿命，健康和社会经济进步等参数中看到。阿联酋继续建设未来的阿联酋-始终寻求设计其人民应得的阿联酋。尽管发生了危机，但2020年被宣布为2071年阿联酋100周年的准备年。50年前，它的开国元勋们设计了它的人民今天的生活。该国的愿景是成为世界上最有名的国家之一，它期待着未来的五十年，并为子孙后代创造一个积极的未来。现在，每年的12月，阿联酋都会在国庆日庆祝自己的统一和成就。我们看到了一系列来自领先品牌的歌曲和信息，比如这个和这个。Babyshop成立于1973年，是中东和阿联酋领先的儿童零售商。多年来，Babyshop一直代表着 “给孩子一个他们应得的世界”，并通过其产品，服务，经验和行为，将这一诺言带入了生活。因此，在阿联酋第49个国庆日的前一天，为了纪念这一时刻，在一个对未来充满焦虑的环境中 (以及在国庆节的典型歌曲和广告中)，babyshop分享了对阿联酋未来的一瞥，分享了意想不到的乐观信息;这一信息带来了希望和乐观，其中包括那些第一步将是国家下一步的人。一部名为 “我们的心跳” 的电影在它诞生的那一天向国家的未来致敬。通过来自阿联酋的费萨尔先生的声音讲述，他出生于1971年 (阿联酋成立之年)，这部电影的特色是两个婴儿的前无古人的镜头 (通过超声波，子宫中的婴儿的3D和4D扫描)与阿联酋许多看不见的地方的隐喻镜头并列，描绘了自己的形成和进步 (通过空中镜头)。原声带是在英国创作的原声带，将真实的心跳与阿联酋国歌的特殊柔和演绎融合在一起。在分享国家未来的颂歌时，Babyshop的信息不仅从混乱中脱颖而出，而且还与父母和整个国家联系在一起，在向明天的婴儿致敬时，他们将塑造阿联酋的未来，进入其2071愿景。除了这部电影，该品牌还发起了一系列基于庆祝未来的店内、实地和有影响力的庆祝活动。为了对阿联酋表示赞赏，Babyshop还在阿联酋推出了其徽标的修改版，以体现阿联酋国旗的颜色。阿拉伯联合酋长国麦肯为Babyshop制作的电影广告，类别为: 零售服务。
Our Heartbeats
案例简介：The United Arab Emirates (UAE) was formed in 1971 combining the 7 Emirates of Dubai, Abu Dhabi, Sharjah, Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain. The country’s growth in just 5 decades is worth noting. And it’s not just restricted to building the world’s tallest building or the biggest airport, but also visible in parameters like life expectancy, health and socio-economic progress. The UAE continues to build a UAE of the future – always seeking to design a UAE that its people deserve. The Year 2020, despite the crisis, has been proclaimed to be the Year of Getting Ready for the UAE’s 100th Anniversary in 2071. 50 years ago, its founding fathers designed the lives its people lead today. With its vision set to being one of the world’s most reputed nations, the country is looking forward to the next fifty years and enabling a positive future for its generations to come. Now, every year, in December, the UAE celebrates its unification and its achievements on its National Day. And we see a milieu of songs and messages from leading brands such as this and this. Babyshop, founded in 1973, is the leading children’s retailer in the Middle East and in the UAE. It has stood for ‘giving children a world they deserve’ and through its products, services, experiences and acts, Babyshop has brought that promise to life over the years. So, a day prior to UAE’s 49th National Day, to mark the occasion, in an environment riddled with anxiety about the future (and amidst the typical songs and ads of National Day), Babyshop shared an unexpected message of optimism by sharing a glimpse into the UAE’s future; a message that brings hope and optimism, featuring those whose first steps will be the nation’s next. A film titled “Our Heartbeats”, pays an ode to the future of the nation, on the day it was born. Narrated through the voice of Mr. Faisal, a man from the UAE, born in 1971 (the year of UAE’s formation), the film features never-seen-before shots of both babies being formed (through ultrasound, 3D and 4D scans of babies in the womb) juxtaposed with metaphorical shots of many unseen parts of the UAE depicting its own formation and progress (through aerial shots). The soundtrack is an original soundtrack composed in the UK which merges real heartbeats with a special softer rendition of the UAE National Anthem. In sharing an ode to the future of the nation, on the day it was born, Babyshop’s message doesn’t just stand out from the clutter but also, connects with parents and the country overall, in paying its tribute the babies of tomorrow who will shape the future of the UAE heading into its 2071 vision. Along with the film, the brand also launched a host of in-store, on-ground and influencer-driven celebrations based on celebrating the future. And as a final nod of its appreciation for the UAE, Babyshop also launched a modified version of its logo in the UAE, to embody the UAE flag’s colours. Film advertisement created by McCann, United Arab Emirates for Babyshop, within the category: Retail Services.
我们的心跳
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Our Heartbeats
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