Visual ASMR and #OddlySatisfying are having a moment in meme culture, with more and more people looking for that next ‘satisfying’ fix. Delicious yoghurt brand, Noosa, knows a thing or two about visually enticing content - leaning into this trend for its latest “Full On Tasty” campaign which launched today, putting its beloved, products center stage. As the fastest growing brand in the yoghurt category, Noosa continues to differentiate itself with high-quality, all-natural ingredients – from farm-fresh whole milk and real fruit to wildflower honey. Those real ingredients are front and center for this new initiative aimed at increasing awareness and trial of their star product. The lead 30 second spot – "Full on Tasty” hones in on velvety swirls and scoops of the yoghurt, drizzles of honey, dripping honeycomb and falling berries – all of which will get your mouth watering.“Full On Tasty” will appear national on connected TV, across social (Facebook, Instagram, Pinterest – with earned and paid components), digital, with some out-of-home/shopper elements appearing in-store. A nod to the brand’s Australian roots, the new “Full On” tagline isn’t just Aussie lingo, it encapsulates noosa’s approach to their products - when it comes to the good things in life, there are no corners cut and no holding back, you can only go ‘full on.’ It will also set the tone for additional marketing and new product rollouts to come later this year. CreditsBSSPJohn Butler, Chief Creative OfficerLindsay Grant, Managing DirectorChris Cummings, Chief Strategy OfficerJake Bayham, Strategy DirectorDaniella Aviel, Comms Planning Associate DirectorAnders Gustafsson, Group Creative DirectorAshley Suarez-Wood, Senior CopywriterSavannah Hicks, Senior Art DirectorVince Genovese, Executive Director Integrated ProductionFearghal O'Dea, Executive ProducerMeredith Ashworth, ProducerMaura Mattoon, Account DirectorSarah Simonetti, Account SupervisorSovos Brands/noosa YoghurtPriscilla Tuan, SVP Marketing, Sovos BrandsClint Mickel, Director of Marketing, noosaJian Wu, Brand Manager, noosaAshleigh Cillessen, Assistant Brand Manager, noosaMatt Plaza, R+D Manager, noosaProduction, SnaskErik Kockum, Director Jens Ramborg, Director of PhotographyJohan Svensson, Executive ProducerDaniel Arfwedson, Producer and Post ProducerNils Ossian Andersson, EditorFrost VFK, VFKDarwood Music & Bjorner SoundJonathan Skogh, Composer, Sound Designer/Sound MixerLinus Darland, Composer, Sound Designer/Sound MixerEdward Björner, Sounds Design/Sound MixerOne Union RecordingJoaby Deal, Audio Engineer/Sound MixerAndy Greenberg, Audio Engineer/Sound Mixer